#Japan #DX Promotion #Bandai Town #Kokoo

Kokoo Collaborates with Bandai Town for Community Revitalization

Kokoo Corporation, headquartered in Chiyoda, Tokyo, is dedicated to supporting social digital transformation (DX) through the fusion of 'human resources' and 'digital technology'. The company recently signed a comprehensive partnership agreement with Bandai Town, Fukushima, marking its first collaboration with a local government. This agreement aims to promote the 'Happiness Project' that is geared towards redesigning work styles and enhancing women’s participation in the community.

Agreement Overview

Effective July 1, 2025, this partnership leverages the Ministry of Internal Affairs and Communications' initiative known as the 'Regional Revitalization Corporate Person System'. Employees from Kokoo will join Bandai Town as 'Regional Revitalization Corporate Personnel', assisting local efforts within the Happiness Project. Their goal is to facilitate smoother execution and successful outcomes in rethinking how work is structured.

The Happiness Project aligns with Bandai Town's mission of achieving community happiness for all residents, ensuring that nobody is left behind. Kokoo's involvement focuses on advancing digital transformation (DX) within the town government's workforce, local businesses, and fostering women's digital talents.

Background of the Comprehensive Partnership

The ultimate goal of the 'Happiness Project', which began full operation in April 2025, is to create an appealing environment for future generations. The project is founded on the principle of 'redesigning happiness', which entails re-assessing various frameworks of community planning, governance, and employment from the perspective of local residents.

Kokoo aims to facilitate this process by directly integrating its expertise into Bandai Town’s initiatives. Since its establishment in 2019, the company has focused on supporting enterprises in their digital transformation journeys and nurturing a workforce equipped to meet the challenges of modern business environments.

Collaboration Measures

The partnership includes specific initiatives aimed at enhancing digital literacy among local government officials, improving business efficiency, and connecting women digital talents with local companies for job creation. Kokoo's contributions to these efforts will also encompass supporting community operations defined in the Happiness Project.

Key Collaborative Actions:

1. Enhance digital literacy and skills for local government employees to improve workflows.
2. Provide skill development for local businesses and commercial associations.
3. Facilitate matching and employment opportunities for women in digital fields within local enterprises.
4. Support community management related to the project defined in the 'Happiness Project'.

Comments on the Agreement

• - Kumi Watanabe, Assistant Manager of Administrative Operations: "This agreement utilizes a national framework to engage expertise from urban corporations for local enhancement. The Happiness Project, initiated in April, tackles workflows and promotes workplace quality as part of its foundational goals. We are excited for Shiraishi, who will serve as the DX Promotion Manager, contributing to the vital role of enhancing digital literacy and women’s talent development. Together, we will work towards the town's vision of comprehensive happiness."
• - Takashi Ando, Head of Kokoo's Regional Revitalization DX Division: "This agreement signifies our first comprehensive collaboration with a municipality, solidifying our relationship with Fukushima through ongoing initiatives. We are particularly thrilled about Shiraishi, a local employee rising as a digital talent, and entrusted with leading initiatives to drive DX in Bandai Town. Our goal is not only to support but to be a model of 'regional talent thriving' through steadfast commitment to community needs."

About Bandai Town

Located in the Aizu region of Fukushima, Bandai Town is home to approximately 3,100 residents. Positioned about 200 km north of Tokyo and surrounded by lush forests, the area is known for its exceptional natural beauty, pristine waters, and seasonal offerings—from cherry blossoms to skiing activities.

Kokoo’s Commitment to Regional Revitalization

Kokoo is dedicated to leveraging digital resources to build an inclusive society through initiatives that empower diverse demographics. Their vision includes creating employment opportunities and supporting local businesses in their digital transformation efforts. By nurturing local talents and creating an ecosystem for them to thrive in their own communities, they aim to address the local workforce challenges and invigorate regional economies, ensuring a better future for everyone involved.