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Mars Unveils Innovations at Sweets & Snacks Expo 2026

Mars, one of the leading companies in the snacks and confectionery industry, is gearing up for its return to the Sweets & Snacks Expo from May 19-21, 2026, in Las Vegas. With a rich portfolio of beloved brands, Mars aims to introduce exciting new flavors, formats, and textures that cater to evolving consumer preferences.

Consumer-Centric Approach

Tim LeBel, Chief Customer Officer of Mars North America, emphasizes the company's dedication to understanding consumer demands. "We consider ourselves consumer-obsessed," he stated. This deep commitment to consumer insights allows Mars to deliver products that resonate with buyers, improving their snacking experience across both online and retail platforms.

In addition to new creations, Mars is committed to reimagining what snack lovers can expect from their favorite products. Jessica Waller, SVP of Mars Snacking Away From Home, adds that the brand is focusing on merging functionality and global flavor influences in innovative formats.

Exciting Product Launches

The upcoming expo will feature a variety of innovative snacks designed to meet modern consumer demands:

• - MM'S® POP'd Caramel: This first-ever freeze-dried candy offers a light and crispy take on the classic caramel flavor, ensuring a unique texture and taste experience.
• - TWIX® Bits: A smaller, bite-sized treat that allows fans to enjoy the TWIX experience on the go.
• - SKITTLES® Gummies Fuego: A new twist on traditional gummies, incorporating a spicy yet sweet flavor profile that promises to surprise and delight.
• - STARBURST® Sour: Known for their chewy texture, this variant introduces a tangy twist for an exhilarating taste experience.
• - SOURS by EXTRA®: A revolutionary gum that combines sweet and sour flavors for an exciting chewing experience.
• - 5® Gum Evolution: This gum transitions flavors with every chew, moving from tangy sour to sweet berry.

Additionally, Cheez-It® and RXBAR® are also introducing exciting new snacks that fulfill both taste and health-conscious needs, demonstrating Mars's versatility in product offerings.

Booth Highlights

At the expo, attendees can find Mars at booths #2823 and #3157, where a variety of snacks will be available for sampling. Kellanova, recently acquired by Mars, will showcase products that emphasize indulgence alongside high protein content, appealing to a broad spectrum of snackers.

• - RXBAR® Protein Energy Bites: Flavors like Strawberry Peanut Butter and Dark Chocolate Peanut Butter deliver satisfying, multi-textural snacking experiences made with minimal ingredients.
• - Cheez-It® Crunch: Zesty Jalapeño Cheddar and Kick'n Nacho Cheese flavors promise a bold crunch designed to enhance the classic Cheez-It experience.

Mars will also present foodservice executions that incorporate its signature brands into appealing dishes, including Pepperoni Hot Honey Flatbread featuring Cheez-It crackers, and creative desserts like Pop-Tarts Cheesecake Parfaits.

Digital Engagement and Impulse Shopping

Mars is continuously exploring ways to enhance the consumer shopping experience. During the expo, Betsy Fitzgibbons will lead a panel discussion on May 19, addressing strategies to elevate impulse buying through both digital and physical retail spaces.

As consumer habits evolve with the ongoing growth of online shopping, Mars aims to bridge the gap for impulse items like confectionery to unlock further growth opportunities.

Conclusion

This year’s Sweets & Snacks Expo represents a significant opportunity for Mars to showcase how the company is leading the snacking category with bold innovations, deep consumer insights, and a forward-thinking approach. If you’re attending the expo, be sure to visit Mars’s booths and discover the future of snacking firsthand.