#USA #London #Strawberry #Spenn #Norwegian Reward

Launching a New Era of Loyalty Programs in the Nordic Region

In an ambitious and innovative step, Loyalty Juggernaut has successfully integrated Spenn, Norwegian Reward, and Strawberry into its GRAVTY® platform. This monumental launch signals a significant advancement in loyalty ecosystems across the Nordic countries. Announced during the Loyalty Summit EMEA, this initiative aims to connect millions of consumers from top brands in travel, hospitality, and retail.

GRAVTY® is articulated as a cloud-native platform designed to provide modern solutions catered towards enhancing customer loyalty. The idea behind Spenn is to build a shared point system that makes the earning and utilization of rewards between brands easier and more relevant for users. With Norwegian Air and the Strawberry Hotel Group kicking off the program, the scope for expansion with additional partners is an exciting prospect.

The launch of Spenn not only supports loyalty transactions in real-time but promotes whole-ecosystem participation, fostering innovation driven by partners and providing personalized customer experiences. This accomplishment also illustrates how GRAVTY® serves as the foundation that allows Spenn’s ecosystem to flourish.

The Vision Behind Spenn

Christoffer Sundby, the CEO of Spenn, articulates that the intention is to challenge traditional loyalty models by providing customers with more flexibility, simplicity, and value across daily engaging brands. The scalability of the GRAVTY® technology underpins this vision by facilitating accelerated innovation and curating enriching experiences for clients of participating brands.

Norwegian’s ambition to modernize its loyalty program underscores its commitment to providing a more valuable service for its members. As Cecilie Nybø Carlsen, VP of Customer Products and Experience at Norwegian, noted, the modernization of their tech platform represents a crucial step towards enhancing the relevance of their rewards program, uniting travel with everyday rewards.

Similarly, Strawberry’s VP of Spenn and Alliances, Håvard Hovdahl, expressed confidence that GRAVTY® will allow Strawberry to enhance its capabilities, effectively offering customers increased value and personalized experiences by leveraging data and insights across the network. This development marks a lucrative turning point in Strawberry's approach to customer loyalty.

Technical Foundations and Future Prospects

Kristian Kolstad, Product and Technology Director at Spenn, emphasized the necessity of robust architecture capable of managing complex ecosystem dynamics and real-time interoperability. GRAVTY®’s architectural flexibility is crucial for bringing Spenn's vision to life, supporting its future growth ambitions.

Shyam Shah, CEO of Loyalty Juggernaut, reflected on the transformative nature of this launch, recognizing it as one of the sector's most innovative loyalty technology transformations. He believes that the future of customer loyalty is centered around ecosystems fostering interoperability, intelligent interaction, and client-value creation. This launch demonstrates the potential of modern loyalty technology to revolutionize business models and customer interactions.

About the Companies Involved

Loyalty Juggernaut

Based in Palo Alto, California, with subsidiaries in India, UAE, China, and Canada, Loyalty Juggernaut offers services to leading brands in 110 countries. Their flagship platform, GRAVTY®, utilizes AI to power over 80 loyalty programs across various sectors such as aviation, hospitality, retail, and telecommunications.

Spenn Group

Spenn Group is a tech company dedicated to providing flexible point loyalty programs, co-owned by Norwegian Air Shuttle, Strawberry Hotel Group, and Reitan Retail. Their shared points allow for seamless accrual and redemption across an array of major consumer brands, while preserving individual loyalty programs.

Norwegian Reward

Norwegian Reward is the loyalty program for Norwegian, one of the main Nordic airlines, offering members benefits from both Norwegian and its partner airline Widerøe, through an expanding lifestyle and travel ecosystem.

Strawberry

Strawberry is among the largest hotel groups in the Nordic region, boasting over 250 hotels. Its rewards program incentivizes members for stays, meals, and experiences within its diverse portfolio, focusing on fostering lasting relationships with customers.

In summary, the collaboration between Spenn, Norwegian Reward, and Strawberry, enhanced by the capabilities of GRAVTY®, establishes a pioneering loyalty ecosystem that promises significant benefits for both consumers and brands across the Nordic landscape.