#Japan #Shinjuku #T-Shirts #PASS THE BATON #HOZUBAG

NEW 'T'OWN CLUB Event Overview

Dive into an exciting week at the NEW 'T'OWN CLUB, hosted by Smiles, Inc., from August 15 to August 21, 2025 at Newman Shinjuku 1F, Newmans Square. This unique event gathers 1000 T-shirts together, showcasing the most popular pieces from various brands as well as one-of-a-kind vintage items featuring original designs made through silk screening.

This year's event marks the first time that the popular concept, which debuted at PASS THE BATON MARKET Vol.16 last summer, will be held outside of Shinagawa. The NEW 'T'OWN CLUB promises to deliver a fantastic mix of fun and fashion, presenting a diverse array of T-shirts that will make your daily style selection more exciting.

Participating Brands

The event showcases contributions from 12 participating brands, including well-known names such as BEAMS, UNITED ARROWS OUTLET, and COTTON PAN. Each brand presents a unique twist on the classic T-shirt design, and many vintage clothing pieces have been revitalized with exclusive prints. You will find a delightful mix of styles, from contemporary to nostalgic.

In addition to T-shirts, you’ll also encounter HOZUBAG's vibrant upcycled bags crafted from parachute fabrics and HEP's adorable sandals, both of which perfectly complement your T-shirt choices. This is not just a shopping experience; it’s a celebration of creativity and sustainability in fashion.

Event Highlights

Throughout this week-long event, there will be special POP-UP shops featuring the YEAH RIGHT!! and COTTON PAN brands. The YEAH RIGHT!! shop will showcase a collection that utilizes remade used items alongside their new winter 25AW lineup. On the other hand, COTTON PAN will present their new works featuring unique prints that reflect cultural elements. Notably, on August 16th only, you can place orders for exclusive silk screen designs.

On a daily basis, the NEW 'T'OWN CLUB offers a plethora of fun T-shirt selections and stylish summer accessories, making it the perfect destination to discover items that resonate with your individual fashion sense.

Event Details

Date: August 15 (Fri) to August 21 (Thu)
Hours: Mon-Sat 11:00 – 20:30 / Sun & Holidays 11:00 – 20:00
Location: Newman Shinjuku 1F, Newmans Square
Address: 160-0022 Tokyo, Shinjuku-ku, Shinjuku 4-1-6
Organizer: PASS THE BATON (Smiles, Inc.)

For further details, please visit the official website. Join us at the NEW 'T'OWN CLUB where T-shirt lovers unite to explore and enjoy fashion like never before!