Celebrate 10 Years of Chairoikoguma with Special Collaboration Goods at Avail!

Commemorating Chairoikoguma's 10th Anniversary

San-X Co., Ltd., headquartered in Chiyoda, Tokyo, has announced the release of special merchandise celebrating the 10th anniversary of Chairoikoguma. From May 9, 2026, fans can find an exciting range of collaboration items at Avail stores nationwide as well as through their online store, with online sales commencing at 12:00 PM on the same day.

A Special Collection to Mark the Occasion

This collection includes a total of 28 unique items, featuring exclusive Avail artwork. Shoppers can expect to see a delightful mix of fashion and lifestyle goods, all themed around Chairoikoguma, the adorable bear character from the famous Rilakkuma franchise. The lineup includes:

- Cushions (Die-cut and Mini) starting at ¥2,530
- Storage Boxes priced at ¥2,530
- Plush Wall Pockets for ¥1,980
- Acrylic Stands at ¥1,320
- Clear Pouches from ¥1,650
- Coin Cases with a carabiner for ¥990
- Face Pouches at ¥1,650
- Mascot Charms for ¥1,980
- Tissue Pouches priced at ¥1,320
- My Number Card Cases for ¥649

Additionally, the collection includes several types of bags, including insulated ones, and various towel sets:

- Insulated Bottles starting at ¥1,650
- Fashion Bags priced between ¥1,980 and ¥2,530
- Towels ranging from ¥649 to ¥1,089

Shoppers should visit the Avail online store for a complete list of items and purchase details. You can find the online store here.

A Heartwarming Celebration of a Beloved Character

Chairoikoguma, known as the honey bear who resides in a forest, has captured hearts since its introduction as part of the Rilakkuma series. With interests ranging from food to relaxation, Chairoikoguma continues to charm fans worldwide, adding to the cultural significance of the Rilakkuma franchise.

In addition to the product launch, the Chairoikoguma 10th Anniversary Website opens on the same day, providing fans with daily interactive content, a historical retrospective of the character, and a chance to download special wallpapers. The web portal will feature a variety of fun features, including a one-question fortune teller themed around Chairoikoguma and a comic strip series.

Explore the anniversary site here for further details!

Discovering San-X

San-X has been a beacon of creativity, introducing over 1,000 unique original characters, including Rilakkuma, Sumikkogurashi, and Tarepanda. Each character reflects an enchanting mix of cuteness and a quirky, heartwarming narrative, resonating with fans globally. San-X remains committed to delivering joy through original products, licensed merchandise, and various promotional events, continually inviting engagement with their lovable creations.

Customer Support Information

For inquiries regarding specific products, customers can reach out to:

- Fujiwara Co., Ltd.: 0120-88-1257 (10 AM - 5 PM, weekdays only)
- Remix Co., Ltd.: 06-6765-2708 (10 AM - 6 PM, weekdays only)
- Marushin Co., Ltd.: 0120-0777-04 (9 AM - 6 PM, excluding weekends and holidays)
- Kaitak Family Co., Ltd.: 0120-66-2240 (10 AM - 5 PM, excluding weekends and holidays)
- Salon J: 03-3632-4594 (9:30 AM - 5:30 PM, weekdays only)
- Okamoto Co., Ltd.: 0120-55-1975 (10 AM - 5 PM, excluding weekends and holidays)