Myprotein Holds New-Style Fitness Event 'TOKYO LIFT' in Shibuya

Myprotein's Unique Fitness Experience in Shibuya

Myprotein, a renowned sports nutrition brand hailing from the UK, is all set to bring a refreshing experience to fitness enthusiasts with its pop-up event 'TOKYO LIFT' taking place at Shibuya MODI on November 1, 2025. With the aim of celebrating the joy of training, this event is designed to cater to everyone—from seasoned gym-goers to those just starting their fitness journey. Participants will have the chance to move their bodies and enjoy protein in a new and exciting way.

What to Expect

The event promises a variety of engaging activities centered around fitness. Attendees can look forward to challenges featuring weight training machines that will test their skills. For a fun twist, the event will also host a 'muscle fortune-telling' booth and a protein fishing game, where participants can win exciting prizes. Moreover, attendees will receive complimentary protein drinks, ensuring that everyone is energized and ready to participate.

Adding to the excitement, several popular fitness influencers, including Myprotein ambassadors, will make guest appearances. This presents a fantastic opportunity for fans to meet and interact with these personalities, adding a layer of community and excitement to the event.

Participating Influencers:

1. Mame-tama's Muscle Training Diary - YouTube Channel
2. Rei Yamazawa - YouTube Channel
3. Yoshinori Yamamoto - Instagram

Event Details

- Event Name: TOKYO LIFT
- Date: November 1, 2025
- Time: 11 AM to 8 PM
- Location: Shibuya MODI, 1-21-3 Jinnan, Shibuya, Tokyo
- Access: A 5-minute walk from JR Shibuya Station (Hachiko Exit)
- Admission: Completely free

About Myprotein

Myprotein is dedicated to empowering individuals who aspire for more, with a mission encapsulated in its mantra: 'Demand More.' As a part of THG Nutrition Limited, Myprotein has established its presence in over 70 countries, primarily across Europe. The company offers an extensive range of over 2,000 high-quality yet affordable products, including protein supplements, workout gear, and various other health and beauty aids.

2024 marks an important milestone for Myprotein as the brand approaches its 20th-anniversary celebration. In line with this, they will unveil a refreshed brand identity featuring a new logo and color scheme that reflect the integration of performance and wellness. Myprotein aims to transcend barriers within the fitness industry, empowering individuals with diverse needs and preferences.