Introduction
TeTeMarch Inc., a leading company in social media marketing support based in Tokyo, has recently unveiled an exciting new feature for its Instagram analysis tool, SINIS for Instagram. This innovative addition allows users to categorize their posts—by campaign, product, or audience type—and analyze their effectiveness accordingly.
The Category-Based Analysis Feature
The category-based analysis feature empowers users to assign up to five categories to each post, allowing for detailed segmentation. Users can set a maximum of ten categories across various themes, making it easier to track performance based on specific metrics such as campaign type, product category, or target demographic.
Comparison and Analysis by Metrics
With this feature, users can easily compare and analyze metrics across assigned categories. They can view data such as the number of posts, views, reach, likes, saves, comments, and engagement rates—all tailored to support both Feed and Reels posts.
CSV Export Capability
Furthermore, soon users will be able to export data in CSV format, facilitating easier reporting and data sharing for marketing teams aiming to derive insights from their efforts.
Target Plans and Formats
This feature is available to all premium plans (STA/PRO) and supports both Feed and Reel post formats, making it versatile for various marketing needs.
Development Background
In a world where social media presence is increasingly vital for businesses, assessing individual post performance has become a significant challenge for social media managers. Traditional analysis focused on single posts often obscured the effectiveness of different campaigns or the varied responses from target audiences. In addressing these issues, TeTeMarch developed this category-based analysis feature to provide more clarity and actionable insights.
How Users Can Benefit
This feature proves invaluable across multiple scenarios:
- - For Social Media Marketers: They can classify posts by campaign type, enabling detailed comparisons of engagement rates and reach for future campaign planning.
- - For E-commerce Managers: Understanding which product categories resonate best with audiences helps refine marketing strategies and post effectiveness.
- - For Advertising Agencies: They can optimize clients' account strategies by analyzing content based on specific themes or target demographics, leading to data-driven recommendations.
Future Prospects
TeTeMarch plans to incorporate AI analysis capabilities in future updates for SINIS for Instagram, further enhancing the tool's effectiveness and usability. Their mission remains to solve on-the-ground challenges in social media operations, aiming to make optimal social media management accessible for all users.
Company Overview
Founded in June 2015, TeTeMarch focuses primarily on supporting businesses with their social media marketing strategies. They have partnered with over 700 companies, offering consulting, analysis tools, and various services to enhance SNS utilization. As they continue to evolve their product offerings, their commitment to innovation in the social media space is evident.
For inquiries regarding their service offerings, potential clients can reach out to:
Contact: Ikemoto
Email: cs@Instagram.sinis.jp
Conclusion
The launch of the category-based analysis feature for SINIS for Instagram is a smart move towards enabling businesses to optimize their social media efforts effectively. By empowering users with precise, actionable insights, TeTeMarch positions itself as a leader in the rapidly evolving landscape of social media marketing tools.