#Japan #Tokyo #San-X #Sentimental Circus #Magical Theme

Discover the Enchantment of Sentimental Circus's Latest Theme

This year marks a significant milestone for the Sentimental Circus, as it celebrates its 15th anniversary. To commemorate this special occasion, San-X Co., Ltd. has unveiled the 38th theme, titled 'The Eternal Magic and Grimoire of Wishes,' set to be launched in early September 2025. This latest collection promises an assortment of enchanting items that will captivate the hearts of fans old and new.

A Glimpse Into the Magical World

The new theme revolves around a captivating magic concept, showcasing eye-catching designs inspired by the dawn sky's rich colors and oil painting styles. Among the offerings, you will find:

• - A beautifully adorned spellbook embellished with gems and decorative borders,
• - A magical wand that stirs the imagination,
• - A multi-purpose case that mimics the look of a spellbook,
• - A circular mini towel featuring magical symbols,
• - Charming plush toys modeled after Spika and Shappo, the beloved characters from the Circus.

Each product encapsulates the essence of dreams and magic, encouraging fans to embrace their whimsical side. The theme also features a poignant narrative about a bittersweet farewell to a star child from another world, beautifully rendered with a rich color palette that'll transport fans into a dream-like state.

Highlighted Products

Here’s a glimpse of some of the standout items from the new collection:

• - Memo Pads (385 JPY including tax): Crafted with a delightful walnut sewing style, featuring 100 pages divided into four designs.
• - Clear Holders (198 JPY including tax): Perfect for keeping documents stylishly organized.
• - Die-Cut Sticky Notes (605 JPY including tax): 30 premium-quality sheets with unique shapes.
• - Stickers (220 JPY including tax): Featuring gold foiling for a touch of elegance.
• - Pencil Pouch (1,870 JPY including tax): Made from synthetic leather, adorned with gems and pearl beads, complete with an inner pocket.
• - Letter Set (495 JPY including tax): Includes two types of stationery and matching envelopes.
• - Drawstring Bag (1,650 JPY including tax): Crafted from satin fabric with jewel accents.
• - Vanity Pouch (3,300 JPY including tax): This pouch combines function and charm with its generous size and decorative elements.
• - Mini Tote Bag (3,520 JPY including tax): Made from polyester, featuring a magnetic button and pearl bead details.
• - Magic Spellbook Multi-case (3,080 JPY including tax): This case is both practical and whimsical, equipped with card and mesh pockets.

Additional items include plush toys, makeup brush sets, handheld mirrors, barrettes, and collections of magical charm wands, among others. You can explore the complete product list on the Goods Information page here.

About Sentimental Circus

At the heart of Sentimental Circus lies Shappo, a plush toy who has been abandoned. It tells the enchanting tale of forgotten plush toys that stealthily venture out at night to form a secret circus. With each new theme, fans are invited to join this mysterious world filled with camaraderie, stories, and magic. The enchanting narrative touches on real emotions, capturing the bittersweet essence of friendships and farewells.

To delve deeper into the world of Sentimental Circus, visit their official pages: Character Details and follow them on Twitter.

A Legacy of Creativity - About San-X

San-X is renowned for creating over 1,000 original characters, including beloved names like Rilakkuma and Sumikko Gurashi. Its characters are designed to carry a whimsical, yet relatable charm that resonates with audiences worldwide. The unique blend of cute aesthetics coupled with humor and warmth ensures San-X characters remain irresistible to fans of all ages.

For more information about San-X and its delightful creations, visit their company page.

Join us in celebrating the magic of Sentimental Circus and discover a world where dreams come to life!

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