#Japan #Tokyo #United Arrows #Odette e Odile #Karen Fujii

Spring Collection by Odette e Odile Featuring Karen Fujii

Starting today, March 12, 2026, the renowned women's shoe brand, Odette e Odile, under the United Arrows umbrella, kicks off its spring promotion featuring artist and model Karen Fujii. Celebrating the arrival of spring, this campaign epitomizes elegance and sophistication through the brand’s chosen theme, 'La Chic'. Four distinct shoe styles have been carefully selected to complement the vibrant spring wardrobe, showcasing a fresh seasonal style with Karen's unique flair.

Karen Fujii is celebrated for her chic and refined fashion sense, resonating deeply with the urban, elegant woman that Odette e Odile targets. Her appeal among fashion-conscious women in their 30s makes her an ideal ambassador, effectively embodying the essence of the new collection. In this promotional venture, Karen’s styled outfits will continuously feature across various platforms including special content, the official Odette e Odile Instagram, and United Arrows’ online website and app.

Special Content Featuring Karen Fujii

The special content showcasing Karen Fujii’s outfits is not merely about promoting new shoes but also serves as a source of inspiration for styling in the spring season. Karen’s ways of pairing these shoes with her fashion sensibilities will help consumers to visualize their potential outfits, enhancing their shopping experience.

In addition, Odette e Odile stores nationwide will have a dedicated corner where consumers can see and try on the four selected shoe styles featured in this promotional campaign. This leads to a more enjoyable shopping experience, connecting online engagement with in-store browsing. The staff will also share their outfit inspirations through posts on the United Arrows online platform and social media, assisting customers in understanding the fit and style of these new pieces in a real-world context.

Key Shoe Styles from the Collection

1. FLOWER MARY JANE FLAT SHOES
Price: ¥19,800
Adorned with a charming flower motif and airy tulle material, these flats add a touch of playful elegance to your spring ensemble.
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2. FAINE LACE UP FLAT SHOES
Price: ¥24,200
Featuring a delicate lace-up design with a sharp square toe, this flat shoe adds a stylish edge to any outfit.
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3. NEW CLASSIC WIDE FLAT SHOES
Price: ¥29,700
A part of the new classic series, these relaxed flats offer a comfortable fit with a chic appearance, complemented by a wide belt and buckle.
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4. INSTEP BLT BB FLAT SHOES
Price: ¥25,300
The sharp square toe design featuring a back belt makes this flat distinct and stylish, perfect for trend-conscious individuals.
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Additionally, there’s a stylish shoulder bag included in the collection:
NOTHING WRITTEN NELLA StrapMini
Price: ¥35,200
This minimal design drawstring bag combines clean aesthetics with functionality.
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About Karen Fujii

Since starting her career as an artist and model in 2008, Karen Fuji has taken on various roles, including director of the fashion brand 'NEROLI' and the skincare line 'NEROLI LABO', showcasing her versatility across multiple creative fields. Follow her journey on Instagram.

About Odette e Odile

With the philosophy that footwear is the final touch that enhances overall styling, Odette e Odile offers high-quality and chic shoes designed for women who appreciate style. Their mission is to provide footwear that not only elevates an outfit but also instills confidence.

About United Arrows

Established in 1989, United Arrows operates select shops that uniquely blend designer brands from around the world with their original conceptual apparel and accessories. Their collection includes notable labels like 'United Arrows', 'Beauty&Youth United Arrows', and 'United Arrows Green Label Relaxing'.