Innovative Home Appliances by ASKO Unveiled at Milan Design Week

ASKO Introduces Innovative Home Appliances at Milan Design Week

In a remarkable showcase of creativity and craftsmanship, ASKO, the premium Scandinavian appliance brand, celebrated its 75th anniversary at the Milan Design Week. From April 8 to 13, 2025, ASKO unveiled a range of cutting-edge home appliances that highlight its commitment to innovation and design excellence. This event marked a significant milestone for the company, tracing back to the inception of its first washing machine by a young Swedish farmer 75 years ago.

At the heart of this celebration was an interactive exhibition that featured ASKO's award-winning products, including the NYACRAFT ovens equipped with Celsius°Cooking™ technology, the Nordic Fresh 2.0 refrigeration system, and the Scandinavian Laundry Care 2.0. The displays were thoughtfully designed in collaboration with Marmo Arredo, emphasizing ASKO’s dedication to merging advanced technology with timeless aesthetics.

As part of the celebrations, ASKO collaborated with VOGUE Adria on an exclusive editorial piece that explored the new washer lineup, further underlining its position in the market. The stunning photoshoot took place at the historic Läckö Castle, near Lidköping, Sweden, where the brand's very first washing machine was invented. This collaboration will feature prominently in the inaugural issue of VOGUE LIVING, released during the Milan event, and showcased at the ASKO exhibition.

ASKO’s history is rich with groundbreaking innovations, consistently setting new standards for functionality and design. The highlight of their Milan showcase was the Scandinavian Laundry Care 2.0, featuring the advanced Steel Seal™ washer that puts hygiene and sustainability at the forefront.

Each of ASKO's innovations showcases a blend of smart technology with their hallmark Scandinavian craftsmanship. The company emphasized how each product is designed to enhance daily life, marrying minimalist aesthetics with superior finishing in every detail.

The three new major platforms introduced at the event—laundry, refrigeration, and ovens—each won prestigious iF Design Awards in 2025 for their impressive integration of form and function. ASKO aims to redefine everyday chores with appliances that are not only effective but also visually appealing.

The integrated and independent refrigeration solutions are crafted to be as stylish as they are practical, with a particular focus on the Kitchen Fit installation features of ASKO's freestanding range. Meanwhile, the NYACRAFT ovens from the Celsius series offer an exquisite balance of precision cooking and versatility, further equipped with advanced functions tailored for modern culinary enthusiasts.

The ASKO Innovation History exhibition opens its doors daily from April 8 to 13, between 10 AM and 5 PM, located at via delle Erbe 2a, Milan, in the Design District of Brera. This engaging display aims to draw visitors and consumers alike, showcasing how ASKO's journey is not only about beautiful appliances but also about contributing positively to people's lives and the health of our planet.

For over 75 years, ASKO has been committed to intertwining traditional Scandinavian design with cutting-edge technology and innovation, resulting in high-quality products. Its focus on quality, design, innovation, and sustainability has led to numerous global achievements and milestones, including the invention of the first washing machine and accolades for its intelligent cooking technology and sustainable designs. ASKO continues to inspire through its dedication to excellence and its passion for enhancing the everyday experiences of its customers.