Master Meter Enhances Distribution Network in North America with ETNA Supply Partnership

Master Meter Strengthens North American Distribution Network with ETNA Supply

In a significant move to bolster its presence in the Upper Midwest, Master Meter has announced an exclusive distribution partnership with ETNA Supply, a recognized leader in waterworks distribution. This collaboration marks a pivotal expansion of Master Meter’s distribution network, aiming to deliver enhanced access to advanced water measurement technologies and smart solutions for utilities in the region.

A New Chapter in Water Distribution

Master Meter, known for its innovative water measurement technologies, is set to amplify its reach across several states, including Minnesota, Wisconsin, Iowa, Nebraska, North Dakota, South Dakota, and parts of Michigan's Upper Peninsula. ETNA Supply will serve as the exclusive distributor for Master Meter in these areas. The partnership is anticipated to enhance local support, offering vital expertise and swift assistance to water utilities facing contemporary challenges in water management.

Coby Kleinjan, Senior Vice President of Master Meter, emphasized the importance of building trusted partnerships: "We recognize that strong collaborations are essential for helping utilities navigate current challenges and seize future opportunities. ETNA Supply has established a stellar reputation for its deep technical knowledge and commitment to customer service in the waterworks industry. We are thrilled to integrate ETNA Supply into the Master Meter family."

Adding Value to Utilities

The new partnership highlights Master Meter's ongoing investment in providing substantial value to its customers. By combining innovative technologies with ETNA Supply's extensive industry experience, the collaboration is poised to offer utilities enhanced local support, access to industry-leading products, and additional resources that can significantly improve operational efficiency and resource stewardship.

Rick Roosien, Vice President of Sales at ETNA Supply, articulated the mutual benefits of the partnership: "Our mission has always been to furnish the right solutions backed by outstanding customer service. Partnering with Master Meter equips us to introduce cutting-edge metering technologies to our clients, ensuring we continue to deliver the local expertise our customers expect."

The Legacy of ETNA Supply

Founded back in 1929, ETNA Supply has cultivated a reputation as one of the Midwest's foremost wholesale distributors, catering to municipal waterworks, plumbing, HVAC, and fire protection sectors. Their steadfast commitment to integrity and customer service has enabled them to forge long-lasting relationships within the industry, making them a dependable partner for utilities seeking effective solutions.

Working Towards a Sustainable Future

As both companies focus on the future, they remain dedicated to empowering utilities across the Upper Midwest with the necessary technologies, expertise, and collaborative partnerships needed to tackle modern challenges. Together, Master Meter and ETNA Supply are committed to fostering a connected, resilient, and sustainable water infrastructure.

Master Meter is a subsidiary of Israel’s Arad LTD, a pioneer in the realm of water measurement solutions globally. This affiliation allows Master Meter to leverage world-class innovation, providing North American water utilities with advanced digital measurement, data delivery, and comprehensive management software designed to optimize revenue and enhance operational efficiency.

As the demand for smart water technologies continues to grow, Master Meter is proactive in expanding its offerings. Their renowned smart water brands include Sonata and Octave ultrasonic meters, Allegro AMI, Harmony Encore MDM, and My Water Advisor Customer Portal, all geared towards fostering enhanced engagement with water utility customers.

For more information about Master Meter and its innovative offerings, visit www.mastermeter.com.

ETNA Supply, backed by decades of experience, remains committed to supporting municipalities and contractors in building and maintaining vital water infrastructure confidently. Their focus on customer relationships and exceptional service reinforces their standing in the industry as a reliable distributor of critical waterworks products.

This partnership not only exemplifies collaborative growth but also signals a commitment to enhancing water management practices throughout the Upper Midwest, promoting a future paved with smarter water infrastructure solutions.