MIMARU New Year
2025-12-12 02:40:52

Experience Japan's Tranquil New Year with MIMARU: Family-Friendly Traditions Await

As the New Year approaches, Japan transforms into a land of tranquility, especially for international travelers seeking a unique experience. The renowned apartment hotel chain MIMARU, operated by Cosmos Hotel Management, has curated special programs designed to immerse visiting families in Japan's cherished year-end and New Year traditions. From savoring delicious 'toshikoshi soba' (New Year's Eve noodles) to participating in 'omochitsuki' (rice cake pounding) and visiting shrines for 'hatsumode' (the first shrine visit of the year), MIMARU is paving the way for unforgettable cultural encounters.

Embracing Japan's Unique New Year Atmosphere


In Japan, the New Year is celebrated with cultural practices steeped in history, making it one of the most unique times for travelers. As shops and attractions close, the nation enters a peaceful phase, catching many visitors off guard, who remark on the serene atmosphere. However, this tranquility is contrasted by the lively preparations leading up to December 31st. Travelers are invited to witness this transformation, spurring excitement and surprise as they adapt to this serene yet enriching atmosphere.

In Tokyo's bustling Shibuya area, visitors can experience the captivating New Year’s Eve at Meiji Shrine, where thousands gather to celebrate together. The shrine, typically closed at night, opens its doors on New Year's Eve, allowing worshippers to welcome in the New Year in a deeply spiritual setting. Early New Year morning visits are particularly striking, as travelers find themselves in a peaceful Shibuya, transformed from the festive excitement of the previous night. This stark contrast is what makes Japan's New Year an extraordinary experience.

Cultural Experiences Through MIMARU


MIMARU hotels offer tailored cultural experiences to enrich the New Year celebration for families. Among these experiences are complimentary all-time traditional foods such as 'osechi' (New Year feast) presented at MIMARU SUITES in Tokyo's Nihonbashi and Asakusa. Guests are not just offered food but also stories behind this symbolic meal, enhancing their understanding and appreciation.

In January 2025, MIMARU will also host an 'Hatsumode Tour,' where multilingual staff guide foreign guests through the nuances of Japanese culture at the shrine. This journey deepens their understanding of New Year's practices and fosters a sense of connection to their Japanese hosts as they pray for good fortune together.

Highlights of MIMARU's Cultural Offerings

  • - Mochitsuki Experience: at MIMARU Tokyo Asakusa Station where families can actively engage in making rice cakes.
  • - Free Toshikoshi Soba: provided at MIMARU SUITES Kyoto Central and MIMARU Kyoto Nishinotoin Takatsuji.
  • - Free Osechi Dish: available at MIMARU SUITES Tokyo Nihonbashi and Asakusa, creating a memorable dining experience.
  • - Hatsumode Tours: conducted at MIMARU locations in Tokyo including Akasaka, Ginza East, Tokyo Station East, and Hachobori as well as MIMARU Kyoto Kawaramachi Gojyo.

These experiences not only showcase Japan's rich traditions but also reinforce family bonds as they explore new cultures together.

MIMARU is dedicated to ensuring that guests can easily enjoy these cultural offerings. By fostering collaboration among a diverse staff from around the globe, they continue to create opportunities for families to connect deeply with the essence of Japan and its time-honored customs during the New Year.

About Cosmos Hotel Management


Cosmos Hotel Management, based in Minato, Tokyo, operates the family-friendly apartment hotel brand MIMARU across Tokyo, Kyoto, and Osaka. With spacious rooms featuring kitchens and dining areas, complemented by friendly multinational staff, MIMARU provides an exceptional home away from home for travelers. Together, they create memorable journeys that enhance family ties and connections with the local community.


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