Bob Sturim of TraceLink Recognized as a 2025 Supply Chain Executive Pro to Know

Celebrating Innovation in Supply Chain Management

Boston, March 18, 2025 – TraceLink, recognized as the largest end-to-end digital network platform dedicated to intelligent supply chain orchestration, has proudly announced that its Chief Technology Officer, Bob Sturim, has been awarded the title of 2025 Pro to Know by Supply & Demand Chain Executive. This prestigious award honors outstanding executives whose achievements provide insights and direction for leaders looking to leverage competitive advantages in supply chain management.

With a remarkable career exceeding three decades in the technology sector, Sturim has proven to be an influential force in software development. His unique ability to merge technical acumen with strategic foresight sets him apart as a leader in this fast-evolving field. Over his career, he has built and led high-performance teams, enhanced agile methodologies, and optimized processes that contribute to making software systems both reliable and efficient.

At TraceLink, Sturim has been integral in overseeing the design and development of innovative solutions for end-to-end supply chain orchestration. Products like Track-and-Trace and the Multienterprise Information Network Tower (MINT) embody his vision and leadership. These solutions are powered by the industry’s only advanced no-code platform for multienterprise applications, OPUS (Orchestration Platform for Universal Solutions), which has crucial capabilities that support the operations of tens of thousands of Life Sciences companies. These innovations enable a transformative approach to how critical healthcare products reach patients on a global scale.

Shabbir Dahod, CEO of TraceLink, expressed his admiration for Sturim, stating, “Bob’s strategic vision combined with his extensive technical expertise has been pivotal in fulfilling TraceLink’s commitment to revolutionizing supply chain orchestration. His innovative mindset, paired with an exceptional execution ability, underscores his exceptional leadership in the sector. This recognition is an appropriate tribute to his significant contributions to our industry.”

The recognition of Sturim is reflective of TraceLink's broader commitment to meaningful transformation, underscoring the importance it places not just on technology, but also on nurturing talent. The leadership at TraceLink includes notable figures like CEO Shabbir Dahod and Lucy Deus, SVP of Supply Network Products, both of whom have received accolades from Supply & Demand Chain Executive in the past year for their significant roles in advancing supply chain innovation. Dahod was honored with a Lifetime Achievement Award recognizing his extensive contributions toward the digitalization of supply chains, while Deus was acknowledged as one of the notable Women in Supply Chain, showcasing her impactful presence in redefining industry standards.

Marina Mayer, editor-in-chief of Food Logistics and Supply & Demand Chain Executive, remarked on the caliber of this year's winners, stating, “Today’s supply chain professionals surpass the conventional definitions of leadership. They are true trailblazers in change across all sectors; innovating, transforming, and collaborating effectively. This year's cohort of recipients has met and exceeded expectations, demonstrating exceptional performance across the board. They exemplify what it means to be a professional to know within the supply chain realm.”

For more information on the full list of winners, please visit the respective publication’s website.

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is a specialized publication that covers every aspect of the global supply chain, encompassing varied elements like trucking, warehousing, and risk management, among others. Its sister publication, Food Logistics, operates various initiatives including the SCN Summit and the Women in Supply Chain Forum. To delve deeper, visit www.SDCExec.com.

About TraceLink

TraceLink Inc. stands as the foremost platform for intelligent supply chain orchestration within the life sciences and healthcare sectors. It connects over 291,000 entities in these fields through its B2N Integrate-Once™ network, ensuring complete global network visibility and traceability of healthcare products. TraceLink’s commitment is to make sure that patients access the medicines they require safely and crucially. Learn more by visiting TraceLink.