Carlos Mercuriali Joins Avalara as New SVP, GM of International Business Operations to Drive Growth

Avalara Names Carlos Mercuriali SVP, GM International Business Operations



On March 10, 2025, Avalara, Inc., a prominent provider of tax compliance automation software, announced the appointment of Carlos Mercuriali as the Senior Vice President and General Manager of International Business Operations.

Mercuriali, who has a robust background in global operations, previously spent over twelve years at SAP, where he held various positions in sales and general management. His extensive experience spans across the United States, Latin America, and EMEA, making him a valuable asset in this strategic leadership role.

As the SVP and GM of International Business Operations, Mercuriali's primary focus will be to support Avalara's goal of expanding its international footprint. His mission includes promoting the adoption of the company's suite of products, such as AvaTax core offerings, e-invoicing solutions, cross-border services, and more. These products are vital in providing comprehensive international compliance coverage for Avalara's clients.

Ross Tennenbaum, President of Avalara, commented on Mercuriali’s appointment: "Carlos is recognized as an effective global sales leader and business operations expert with a successful history in multinational technology firms. His leadership will be pivotal in upholding our high-performance culture while driving Avalara towards our growth and profitability objectives, particularly in the dynamic regions of EMEA and Latin America."

In recent years, Avalara has made substantial investments in evolving its products. Noteworthy advancements include their VAT offerings and the E-Invoicing and Live Reporting solutions. In the fall of 2024, Avalara was acknowledged in the Leaders Category in both the IDC MarketScape Worldwide Value-Added Tax Management Applications 2024 Vendor Assessment and the IDC MarketScape European Compliant e-Invoicing Solutions 2024 Vendor Assessment.

About Avalara:
Avalara is dedicated to making tax compliance efficient, straightforward, and precise. The company serves over 41,000 business and government clients across more than 75 countries. By leveraging a vast network of over 1,200 partner integrations with leading e-commerce, ERP, and billing systems, Avalara automates various processes, including tax calculations, document management, and tax return filings. To enhance your compliance journey, visit avalara.com.

Topics Business Technology)

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