Senior Market Sales® Expands Medicare Services through Centurion Acquisition
In an impressive strategic move to broaden its distribution of Medicare insurance services beyond Pennsylvania, Senior Market Sales® (SMS) has successfully acquired Centurion Senior Services, LLC. This partnership is not merely a financial transaction but a shared vision to enhance the quality and accessibility of healthcare services for seniors across the Eastern United States.
Founded in 1982 and headquartered in Omaha, Nebraska, Senior Market Sales has built a reputation as a premier insurance marketing organization (IMO). Its aim has always been to support independent insurance agents with the necessary tools and training to thrive in the competitive healthcare market. With the acquisition of Centurion, SMS is poised to amplify its impact in the Medicare insurance sector.
"Centurion’s success in the Medicare market is impressive, and their drive to serve more seniors far into the future aligns with our strategy to focus on long-term growth," stated SMS President John Haver. This sentiment underlines the shared mission between SMS and Centurion to prioritize the needs of seniors, ensuring they have access to essential health services, including Medicare insurance products and wealth solutions such as life insurance and annuities.
Chad Porter, co-owner of Centurion along with his brother Eric and business partner Chris McGonigle, expressed excitement about the new opportunities this acquisition brings. He explains, "SMS' expertise and platform in both health and wealth is unique and appealing in the mature market. We felt that we needed a partner with bigger backing to bring us to the next level of growth." Centurion has established itself in the Medicare landscape for over 15 years, achieving consistent client and revenue growth.
As a result of this strategic acquisition, Centurion's agents will gain immediate access to SMS's proprietary technology. This technological advancement, coupled with industry-leading back-office support and proven marketing systems, will not only enhance service delivery but also empower agents to better serve their clients. The comprehensive product portfolio offering health and wealth solutions from top carriers further positions Centurion as a competitive player in the insurance market.
Despite the changes brought on by the acquisition, Centurion will maintain its current management structure, with Porter and McGonigle at the helm. Their familiarity with the business and their established relationships with clients are invaluable assets that will facilitate a smooth transition. "It felt like the perfect fit from the initial conversation with SMS management. We are looking forward to getting started on this new chapter for Centurion and are very excited about where this partnership can take all of us," McGonigle added.
Overall, this acquisition marks an exciting chapter for both SMS and Centurion Senior Services. With their combined resources, expertise, and a shared vision focused on serving seniors effectively, the future looks promising. The collaboration not only aims at expanding their presence in the Eastern U.S. but also emphasizes a commitment to enhancing the Medicare insurance landscape for clients, ensuring that their needs are consistently met in an ever-evolving market.