GENMA Brand Revitalization Delivers Impressive Results with Major Contracts and Global Recognition

Strategic Revitalization of GENMA Brand Achieves Remarkable Outcomes

The innovative steps taken by RAINBOWCO (SZ: 002483), a prominent global manufacturer specializing in high-end equipment, have led to unprecedented success for its brand GENMA. This success comes in the wake of a strategic brand rejuvenation effort that began in September 2025. In a remarkably short period, the Terminal Container Crane division of GENMA has secured multiple large contracts and garnered widespread international acclaim for its GENSMART automation technology.

Major Contracts Secured Across Various Markets

GENMA's robust competitiveness enabled it to win several landmark orders. A significant contract for 50 rubber-tyred gantry cranes (RTGs) from a Moroccan port set a new benchmark for the company in the African market. In addition, GENMA received package orders for Ship-to-Shore cranes (STS) and rail-mounted gantry cranes (RMG) from the Netherlands, along with STS and RTG packages from India, marking a comprehensive breakthrough in both the high-end European market and the rapidly growing South Asian market.

Notably, GENMA secured a contract for the world’s largest RTG – a remarkable achievement that includes 7 automated RTGs. This accomplishment underscores the trust that leading terminal operators place in GENMA's cranes and automation capabilities, further solidifying its market position.

Proven GenSMART Automation Technology with Over 100 Units Delivered

The GENSMART automation platform includes core solutions such as AutoRTG, AutoRMG, AutoSTS, and plant control systems. It integrates cutting-edge technologies such as multimodal sensor data fusion, cross-system data interoperability, AI-assisted coordinated dispatching, and digital twin management. Its fully automated external truck handling technology is a standout feature in the industry.

As of today, GENMA has surpassed the milestone of 100 cumulative deliveries and contracted orders for automated cranes and retrofit projects, demonstrating performance at world-class container terminals.

Martin Wu, CEO of RAINBOWCO, remarked, “The breakthroughs of GENMA in numerous global markets are a direct acknowledgment of our technical strength and brand value. We are committed to further expanding our global manufacturing and service network to provide our customers with even more efficient and intelligent solutions.”

About RAINBOWCO

RAINBOWCO is a global leader in manufacturing high-end equipment, boasting five major production facilities and employing over 3,900 individuals. The company operates 29 service locations across 24 countries. Through its GENMA brand, it stands as a premier provider of lifting and handling solutions. Besides container cranes for terminals and automation solutions, GENMA also encompasses shipyards, storage areas, offshore engineering, bulk cargo handling, and highly efficient multifunctional material handling devices.

For more information, visit GENMA Solutions.