Nana's Green Tea to Launch Flagship Store in Pasadena, Los Angeles by April 2026

Nana's Green Tea to Open New Flagship Store in LA

Nana's Green Tea, a global cafe brand specializing in Japanese tea and matcha, has announced the opening of a flagship store in Pasadena, Los Angeles in April 2026. This store marks a significant milestone in the brand's 25-year journey, serving as the core of its North American expansion strategy. The company, known for its deep appreciation of Japanese tea culture, aims to elevate brand experiences and foster talent in this new establishment.

Background of Flagship Store Implementation

Currently, Nana's Green Tea operates five franchise locations across North America, focusing on increasing brand recognition. However, there has been a growing need for a centralized location that can consistently deliver the unique Japanese tea experience through its products, services, and ambiance. This flagship store in Pasadena is strategically located to serve as a model for future store expansions, facilitating brand experience promotion, talent development, and standardized service operations.

Store Details

- Name: Nana's Green Tea Pasadena Store
- Opening Date: April 2026
- Location: 45 N Raymond Ave, Pasadena, CA 91103, USA

Store Design and Concept

The design of the Pasadena store reflects Nana's Green Tea's commitment to enhance brand experience through thoughtful architecture and layout. The interior features a calming atmosphere with natural textures and an open design, elegantly embodying the essence of contemporary Japanese tea culture. The aim is to create a serene space that invites customers to engage with the brand and its heritage.

Visuals of the Interior

The store's visual identity is carefully curated to provide a modern-day interpretation of a traditional tea room, integrating local history and culture into its design. Each store will remain unique, promising originality and a playful spirit in its surroundings, ensuring that every visit is a fresh experience for patrons.

Comments from Leadership

Ikuto Kushi, CEO of Nana's Green Tea, expressed enthusiasm about the upcoming store: "2026 is a pivotal year for Nana's Green Tea as we accelerate our initiatives towards a new phase. The opening of our flagship store in Los Angeles will significantly enhance brand experiences in North America, allowing us to elevate the beauty of Japanese tea culture to a broader audience. Our domestic and international locations will work cohesively to amplify our brand values."

Global Expansion Efforts

Since establishing its Asia Pacific headquarters in Singapore in 2012, Nana's Green Tea has steadily expanded in Southeast Asia. In 2018, the company set up its North American headquarters in California to strengthen its market presence. The opening of the Pasadena flagship store marks a crucial step in improving brand experiences and expanding store openings across North America. The company has set ambitious goals to reach 100 stores in North America and a total of 200 locations globally by 2030.

About Nana's Green Tea

Founded in 2001 in Jiyugaoka, Tokyo, by Nanaha Co., Ltd., Nana's Green Tea has grown to become a leading global cafe brand focused on matcha and Japanese tea. With the concept of "A New Japanese Form," the brand elegantly showcases Japan's rich culinary traditions while making them more accessible in modern life through innovative products and designs.

Commitment to Quality Ingredients

Nana's Green Tea takes pride in its high-quality matcha sourced from renowned producers like Yamamasa Koyamaen, who have maintained tea traditions for over 160 years in Uji, Kyoto. The brand collaborates with tea makers nationwide to provide authentic matcha tailored for various culinary applications. Availability of menu items and ingredients may vary by location and region.

Commitment to Space

The cafes are designed as "modern teahouses," thoughtfully reflecting the brand's unified identity while incorporating local history and culture. Each store offers a unique design, ensuring originality and a delightful experience for customers.