Netease Cloud Music Expands Global Collaborations at Galaxy Album Writing Camp

Expanding Horizons: Netease Cloud Music's Galaxy Album Writing Camp

In a bold move to enrich the creativity of its songwriting initiatives, Netease Cloud Music (NCM) has broadened its Galaxy Album Writing Camp, inviting global talent to collaborate with local artists. This esteemed program, designed to nurture domestic musicians, has ventured beyond China's borders for the first time, showcasing the importance of cross-cultural interaction in music creation.

A Unique Gathering of Talent

Starting its 10th season on December 2, 2024, the Galaxy Album Writing Camp was held at the China Musical Techno Base in Xiaoshan, Hangzhou. This year, the camp featured an exceptional lineup of songwriters and producers from the United States, Canada, Japan, Thailand, and Malaysia. This international participation has significantly enhanced the camp's vision: to promote cultural exchange through music and ignite new ideas among diverse talent.

Participants were engaged in various artistic activities aimed at inspiring innovation, including collaborative songwriting sessions, workshops that built songwriting techniques, and networking events aimed at forging friendships across borders. The camp's theme, "Life’s BGM", encourages songwriters to create music as the soundscape of everyday life, aiming to resonate with listeners from different backgrounds.

Influential Mentors and Collaborative Spirit

With a stellar roster of mentors such as Marc Dold, known for his collaborations with Celine Dion, and Howe Chen, famed for his accolades at the Golden Melody Awards, participants had the unique opportunity to gain insights from industry leaders. Additionally, mentors like Minstrel Lu and Yuto of the band The fin. provided invaluable guidance that inspired creativity and fostered a collaborative spirit.

These mentorship sessions enabled artists to explore innovative songwriting and production techniques, laying the foundation for high-quality collaborative works. The environment was rich with feedback, support, and camaraderie, demonstrating the profound impact of collaboration in the creative process.

Celebrating Successful Collaborations

Since its inception in 2020, NCM's Galaxy Album Camp has supported the growth of numerous local musicians, leading to notable original compositions. Successful releases, like "What If" by Runze Zheng and "Jingwei" by 30 Years Ago, 50 Years Later, showcase the camp’s ability to nurture talent and generate hit songs.

This season's highlight was the participation of Quebequois singer-songwriter JORDANN, who adapted his hit song "Dehors" into a duet with acclaimed Chinese artist Joseph Zeng. The collaboration achieved remarkable success, amassing over 100 million streams in just 30 days. This accomplishment not only broke records but also exemplified the power of cultural fusion, inspiring fellow participants to harness the benefits of collaboration.

A Vision for the Future

As the music industry continues to evolve, the Galaxy Album Writing Camp symbolizes NCM's determination to redefine creative landscapes through innovation and collaboration. The platform boasts over 732,000 registered domestic musicians, demonstrating its commitment to promoting original music. NCM's expansion into global collaborations sets a promising trajectory for future endeavors and positions it at the forefront of the international music market.

In a world that thrives on synergy, the Galaxy Album Camp stands testament to the power of music to transcend borders and unite people across cultures. Netease Cloud Music is not just creating songs; it is weaving a rich tapestry of global musical influences, fostering a future where creativity knows no limits.