#Japan #Tokyo #Ploom CUBE #Tobacco Device #Heated Tobacco

Introducing the Revamped Ploom CUBE: A Playful Take on Heated Tobacco

Japan Tobacco (JT) is set to unveil the newly redesigned Ploom CUBE, a heated tobacco device, on September 8, 2026. With a fresh aesthetic reflecting a playful concept, the Ploom CUBE will be available in two colors: Pebble White and Cobalt Black. These devices can be initially purchased at CLUB JT’s online shop and various Ploom shops across the country before rolling out to convenience stores and select tobacco retailers on October 13, 2026.

Design Innovations

The Ploom CUBE's redesign emphasizes a lighter and more engaging visual style, spotlighting its rounded cube shape that fits comfortably in the palm of the hand. The matte finish of the device enhances its tactile quality, making it a stylish companion for users.

Color Variations

• - Pebble White: Light and airy, embodying a cheerful spirit.
• - Cobalt Black: Elegant yet striking, offering a sense of sophistication.

This updated appearance marks a departure from the previous models that featured colors such as Jet Black, Gold, Navy Blue, and Luna Silver, which will no longer be available following this transition.

Advanced Technology

The latest Ploom CUBE also incorporates JT's cutting-edge heating technology known as “SMART HEATFLOW.” This innovation ensures an unforgettable taste experience by maximizing the flavor extracted from the tobacco, thus elevating the overall enjoyment of each puff. Ploom is dedicated to providing a high-quality smoking experience focused on flavor.

Product Details

Ploom CUBE Starter Kit

• - Color Options: Pebble White, Cobalt Black
• - Manufacturer's Suggested Retail Price: ¥2,980 (tax included)
• - Package Contents: Device, cleaning stick, USB Type-C cable (AC adapter sold separately for ¥980)

Accessories

Alongside the device, various accessories are available, but it's important to note that existing Ploom Cube accessories will not be compatible with the new model.

Launch Details

The official launch of the Ploom CUBE will take place in online shops and physical Ploom locations on September 8, 2026. Subsequently, from October 13, 2026, the device will be available at national convenience stores and selected tobacco retailers, spreading its playful concept widely.

Special Event: THE SMOKING LOUNGE SHIBUYA

To celebrate the launch, a limited-time pop-up event, “THE SMOKING LOUNGE SHIBUYA by Ploom CUBE,” will be hosted at MIYASHITA PARK from October 1 to October 12, 2026. Visitors will have the opportunity to immerse themselves in the vibrant world of the new Ploom CUBE and enjoy exclusive content.

Extended Experiences

Further extending the excitement, pop-up events showcasing the Ploom CUBE's whimsical design will be launched in various locations in Tokyo, including Shimbashi, Ueno, Yurakucho, and Harajuku starting from September 8, 2026. These settings will embody the casual and playful essence of the Ploom brand and will offer exclusive access to the new Ploom CUBE.

The Ploom Brand Philosophy

Ploom continues to evolve as a leading brand in heated tobacco, dedicated to delivering the best smoking experience. The combination of quality blends, advanced heating technology, and stylish design ensures that users enjoy satisfaction with every puff.

Championed by the ethos of delivering 'the best taste,' Ploom offers a range of devices designed to extract the full potential of tobacco flavors. Their commitment to innovation in both taste and design sets them apart in the heated tobacco market.

For customer inquiries, please contact Ploom's dedicated customer service available at 0120-108-513, from 10:00 AM to 9:00 PM, excluding the New Year's holiday break from December 30 to January 4.