#Japan #Health Solutions #Shinjuku #Immortal Laboratory #Yuurea

A New Era in Health Management

Immortal Laboratory, based in Shinjuku, Tokyo, is making waves in the health supplement market with its revolutionary approach to wellness. Recently, they announced a strategic partnership with Yuurea, a company specializing in urine analysis technologies, based in Nagoya, Aichi. This collaboration aims to enhance health management solutions using objective biological data.

Vision Behind the Collaboration

At the core of Immortal Laboratory's mission is the aspiration to create a world where everyone can shine with happiness throughout their lives. They believe that health is the most significant asset one can possess and are dedicated to extending the 'healthy lifespan' that allows people to maintain their vibrancy and personal authenticity. Understanding that daily wellness is crucial for a joyful life, the laboratory utilizes pure domestic products, such as "Reduced Coenzyme Q10," produced by Kaneka Corporation, alongside highly pure "Assist NMN" from Kobayashi Fragrance.

By emphasizing the importance of feeling vital and secure on a daily basis, Immortal Laboratory strives to support individuals who wish to remain active and challenge themselves, regardless of age. Furthermore, they aim to augment the sensory experience of supplements with objective data, taking health management to a new level of sophistication.

Goals of the Partnership

The partnership with Yuurea marks a pivotal shift towards a data-driven approach in health management. By utilizing Yuurea's unique urine analysis technology and engaging in joint research, both organizations seek to identify previously elusive changes in the body's condition through objective biological data. Their collective mission is to evolve health management from a reliance on intuition to a design based on empirical data.

Key Initiatives

1. Personalized Proposals Using Bio Data: One of the vital undertakings involves introducing urine test kits and complementary applications, thereby creating an environment that supports the optimal consumption habits tailored to individual measurement data. Alongside this initiative, joint research will track the conditions before and after supplement intake. This collaborative effort will generate objective data analysis, contributing to refined product design and the building of evidence.
> Note: All analysis data will be statistically compiled without identifying personal information and will be securely managed.

2. Developing Next-Generation Healthcare Solutions: Long-term visions involve the collaborative creation of new test kits by combining the technologies and insights of both companies. The ultimate goal is to democratize health management through unique technologies, fostering a society where everyone can proactively optimize their conditions.

About the Companies

Yuurea Inc.

• - Location: Nishi Ward, Nagoya, Aichi
• - Representative: Shogo Mizuno
• - Founded: April 2021
• - Business: Development and sale of urine test services named "Yuurea," alongside research and development using biomarkers and health care applications.
• - URL: Yuurea

Immortal Laboratory Inc.

• - Location: Shinjuku, Tokyo
• - Representative: Koji Hayashi
• - Founded: November 2024
• - Business: Planning and development of wellness products based on longevity science.
• - URL: Immortal Laboratory

This partnership is set to redefine health management, enabling individuals to actively design their future well-being through scientifically-backed solutions.