Experience Real Korea at Nakameguro with New 'Korean Pocha Iyosansoul'×'ALAND' Collaboration

A Taste of Real Korea in Nakameguro

On June 17, 2025, Nakameguro will welcome a new sensation: Korean Pocha Iyosansoul, a vibrant tavern themed around Korean street culture. This exciting venue is a collaboration between Zetton Co., Ltd. and the popular Korean select shop ALAND. Under the direction of President Daisuke Kikuchi, Zetton has expanded its dining and urban development projects, setting the stage for this innovative experience.

This collaboration will feature three popular ALAND staff members who will be making appearances on the Instagram account of Korean Pocha Iyosansoul. They aim to promote the restaurant's charms through an interactive Instagram Live session. Moreover, staff wearing ALAND attire will showcase a fusion of gourmet delights, fashion, and culture, encapsulating the essence of