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At Home Corporation Achieves DX Certification

At Home Corporation, a prominent real estate information service based in Ota City, Tokyo, recently announced its recognition as a certified Digital Transformation (DX) business by Japan's Ministry of Economy, Trade and Industry, effective July 1, 2025. This certification underscores a significant milestone in its ongoing commitment to digital governance and innovative service offerings in the real estate market.

Understanding the DX Certification

The DX certification is part of a national initiative grounded in the Act on the Promotion of Information Processing. It serves to acknowledge companies that have established systems of digital governance and meet fundamental criteria set forth in the Digital Governance Code. Securing this certification not only affirms a company's reliable DX implementation but also positions it to enhance its overall corporate value in the future.

At Home's Approach to Digital Transformation

At Home's real estate information network boasts over 62,000 affiliated stores, providing a robust platform for property information and service usage trends. Leveraging this vast reservoir of valuable data is central to their DX strategy. The company aims to swiftly and accurately meet the needs of its affiliates and end users through a collaborative framework that integrates the sales department with planning and development units.

Concrete measures taken include the establishment of API links between affiliate data and property information, and the use of Sales Force Automation (SFA) tools and Software as a Service (SaaS) for seamless data sharing and extraction across departments. This comprehensive approach is designed to foster significant operational reforms in line with their digital transformation objectives.

The DX Promotion Structure at At Home Group

At Home is committed to an effective DX promotion structure, focusing on three core pillars aimed at enhancing service delivery:
1. Real Transaction Support DX - Targeting end users and partner companies.
2. Internal Operations DX - Aimed at optimizing internal workflows for greater efficiency.
3. Sales Activity DX - Streamlining interactions between over 62,000 affiliate stores and their sales representatives.

To bolster these initiatives, At Home collaborates closely with its group companies, including At Home Lab, which specializes in AI development and data analytics, and ASI Co., Ltd., which focuses on the automation and efficiency of operational tasks. This synergy is vital for achieving swift and impactful DX advancement.

With these systematic efforts, At Home Corporation not only anticipates enhanced operational efficiency but also strives to enrich the overall customer experience. By integrating cutting-edge technology and innovative practices, the company is setting a benchmark in the real estate sector, riding the wave of digital transformation.

As At Home continues to embrace digital solutions, stakeholders can expect to see a marked improvement in service delivery and operational capabilities, propelling them further ahead in the competitive landscape of real estate information services.