#Japan #Tokyo #Advertising #TNL Mediagene #Ad2 AI Agent

TNL Mediagene Launches Ad2 AI Agent

In a rapidly evolving digital world where artificial intelligence is becoming crucial, TNL Mediagene (NASDAQ: TNMG) is taking a bold step forward. Its subsidiary, Ad2iction, plans to debut a groundbreaking advertising technology brand named Ad2 in March 2025. This innovative launch will feature the Ad2 AI Agent, an intelligent assistant designed to enhance advertising strategies through data-driven insights and automation.

Revolutionizing Ad-Tech with AI

The Ad2 AI Agent aims to integrate two essential components: AI Audience (referred to as Smart Audience) and AI Creative (also known as Smart Creative). This integration allows brands to efficiently identify their target audiences, optimize ad placements, and refine creative strategies with unmatched precision. By minimizing reliance on traditional manual decision-making methods, this AI-focused tool enhances both efficiency and accuracy in advertising campaigns.

As the advertising industry transitions from predictive AI technologies to generative AI approaches, the Ad2 AI Agent is set to automate various aspects of campaign management. This includes planning, audience targeting, and ad deployment, ultimately facilitating smarter marketing solutions that can be executed with just a click of a button.

Data-Driven, Privacy-Compliant Advertising

In light of decreasing reliance on cookie tracking, it is essential for advertisers to access genuine, persistent audience data to uphold effective marketing strategies. Ad2 adheres to the Interactive Advertising Bureau's (IAB) Data Clean Room standards, which guarantees that its AI applications are compliant with privacy guidelines. Following the launch of Retail Media Network (RMN) 2.0 in 2024, Ad2 has been instrumental in dismantling data silos, enabling brands to harness retail insights across diverse media channels

The Ad2 AI Agent goes a step further by intricately analyzing consumer behavior, website engagement metrics, and interactions with advertisements, transforming this information into actionable insights to drive audience engagement.

Pioneering the Future of AI-Powered Marketing

With humans and AI working collaboratively, the Ad2 AI Agent is engineered to elevate decision-making and enhance the overall performance of ads and creative content. This innovative approach sets an exciting new benchmark for how brands can optimize their advertising efforts using a combination of AI automation and human expertise.

The launch scheduled for March 2025 signals a transformative period in the advertising sector. The Ad2 AI Agent embodies the concept that AI is not merely an option; it has become a necessary component in modern marketing strategies. It promises to redefine the landscape for how brands engage with their audiences and optimize their advertising campaigns for success.

About TNL Mediagene

TNL Mediagene, listed on NASDAQ under the ticker symbol TNMG, is incorporated in the Cayman Islands and emerged from a merger in May 2023 between The News Lens Co. from Taiwan and Japan's Mediagene Inc. The company prides itself on offering a fusion of original and licensed media content across multiple languages, including Chinese, Japanese, and English. Its services encompass various fields such as news, technology, and lifestyle, alongside robust AI-powered advertising solutions in high demand by agencies. TNL Mediagene’s neutrality in politics, coupled with its substantial reach among younger demographics and commitment to quality, positions it uniquely in the landscape of Asian digital media. The firm, employing approximately 550 individuals across Asia, operates offices in Japan, Taiwan, and Hong Kong.

To learn more about TNL Mediagene, visit tnlmediagene.com.