#USA #Black Friday #New York #Cyber Monday #Adyen

Adyen Achieves Unprecedented $43 Billion in Payments Over Black Friday Weekend

In a historic event for the fintech industry, Adyen has successfully processed a staggering $43 billion in transactions during the Black Friday/Cyber Monday weekend, marking a significant increase of 27% from the previous year. This milestone not only reflects the platform's robust capabilities but also the changing dynamics of consumer behavior in the digital age.

Unmatched Performance Metrics

During peak hours, Adyen's platform reached a remarkable capability of handling up to 199,000 transactions per minute, demonstrating its resilience amid the surge in consumer demand. With an uptime of 99.9999%, the platform ensured that customers faced minimal disruptions, enabling seamless payment experiences across various channels.

Moreover, the statistics indicate that 54% of shoppers globally tend to abandon their purchases if their preferred payment method is not available. This trend reiterates the importance of flexible payment options in boosting sales and customer satisfaction.

Evolving Payment Preferences

Data from this year’s Black Friday indicates a dramatic shift towards digital and contactless payment solutions. The share of revenue from digital wallets increased to 33% at point-of-sale locations, up from 21% in the previous year. This signifies a growing consumer preference for mobile payment solutions, aligning with the ongoing global trend towards convenience and speed in transactions.

Contactless payments also saw a significant rise, with 85% of point-of-sale transactions conducted without physical contact, up from 81% last year. This growing acceptance of contactless payments has solidified its status as a standard method of transaction, streamlining the shopping experience for consumers.

Local payment methods maintained a steady relevance, accounting for 14-15% of transactions year-on-year across all channels, reinforcing the need for businesses to cater to regional payment preferences such as Carte Bancaire in France and iDeal in the Netherlands.

The Continued Dominance of In-Store Shopping

Despite the impressive growth of online shopping, physical retail still holds an edge for high-value purchases during holiday sales. In-store basket sizes increased by 28% compared to online shopping for Black Friday, signaling the unique advantages of in-person shopping experiences.

Adoption of the Black Friday concept has also expanded beyond the United States, with significant transaction volume increases reported in several international markets compared to typical Fridays:

• - Denmark: 6.11x increase
• - Spain: 4.47x increase
• - Iceland: 3.75x increase
• - Norway: 3.53x increase
• - Finland: 3.51x increase
• - Sweden: 3.36x increase

Peak Shopping Times Vary Globally

Purchasing trends revealed that peak shopping times vary across regions, with most identifying their peak online shopping hours on Black Friday. Notably, the following peak times were observed:

• - United States: Friday at 12 PM
• - Sweden: Friday at 5 PM
• - Poland, UK, Australia: Friday at 6 PM
• - Germany: Friday at 9 PM
• - France: Sunday at 8 PM

In-store shopping also peaked during distinct times across various countries, with Saturday at 12 PM being the highest for Australia. Interestingly, the US experienced its peak shopping hour during Friday at 1 PM, showcasing the unique consumer habits of each market.

Handling Returns

Online retail during Black Friday also witnessed higher return rates, with a recorded 11.32% return rate compared to a typical year’s average of 8.33%. This trend emphasizes the importance of robust return policies to accommodate consumer needs during peak shopping periods.

Conclusion: Adyen's Position in the Market

As a leading payment technology platform, Adyen (ADYENAMS) has proven its value by facilitating comprehensive payment solutions and insight-driven financial products. Collaborating with major brands such as Meta, Uber, HM, eBay, and Microsoft, Adyen continues to help businesses fulfill their financial potential while navigating the complex landscape of modern retail.

The analysis underlying this article contrasts transaction counts, total transaction volume, and average transaction values between the BFCM periods of 2024 and 2025. The importance of this data lies in guiding businesses toward improved performance in future retail events, highlighting the necessity of adapting to evolving consumer behaviors and preferences.