Forter Enhances AI Shopping with Secure Revenue Solutions for Merchants

Forter Transforms AI Shopping Into a Revenue Stream

In a rapidly evolving shopping landscape, Forter has stepped up to provide essential tools for merchants looking to make secure use of AI-driven shopping agents. As the popularity of AI personal assistants—like Muse, Instinct, and Grok Bot—grows, so does the urgency for merchants to implement reliable systems that differentiate between legitimate agents and potential fraudsters. With the peak retail season fast approaching, Forter's fresh capabilities aim to equip commerce leaders with the necessary visibility and control needed to navigate this new frontier.

The Importance of Trust in eCommerce

Forter, a leading Trust Intelligence platform, has rolled out its Agentic Commerce Engine, a solution designed to manage the evolving traffic generated by AI agents. This comes at a time when agentic orders across Forter’s network have surged more than fourfold since August, while reports of automated fraud have doubled in the past two months. This impressive growth in agent-driven transactions highlights the critical role that these AI tools can play in enhancing the shopping experience, provided that merchants have the infrastructure in place to manage them effectively.

As noted by Eran Vanounou, Chief Technology and Product Officer at Forter, “Every merchant is now effectively opted in to agentic commerce, whether or not they've prepared for it.” This statement underscores the necessity for merchants to not only engage with this new traffic source but also to control and optimize it for success during the holiday shopping season.

Features of Forter's Agentic Commerce Engine

The Agentic Commerce Engine provides several essential features that allow merchants to maintain secure and efficient transactions:

1. Fraud Management for Agentic Commerce: This tool identifies and evaluates traffic from agents and scrapers in real time, allowing merchants to differentiate between legitimate AI shoppers and potential threats. This enhanced capability is available for all existing Forter customers.

2. Agentic Orchestration: This feature allows for headless checkout by using agent-specific protocols. It optimizes the purchasing conditions for AI agents and facilitates a streamlined checkout experience, enabling merchants to effectively manage transactions through a no-code integration.

3. AI Activity Dashboard: Merchants can now track which AI agents are transacting on their site, allowing them to make informed decisions rather than relying on guesswork. This dashboard offers insights into transaction analytics, assisting businesses in spotting new revenue streams.

Compared to the previous invite-only agentic pilots, the new default setting allows AI assistants to scrape sites if there isn’t an optimized headless checkout process available. However, Forter’s controlled experiments revealed that transactions through headless protocols are significantly faster and more efficient, leading to a superior customer experience. The platform estimates that headless processes are about ten times quicker and five times more token-efficient than traditional scraping methods.

Preparing for Peak Season

As the retail sector braces itself for the holiday surge, the need for agentic readiness becomes increasingly pressing. With agentic traffic ballooning, Forter is committed to equipping merchants with the necessary tools to discern trustworthy transactions from fraudulent ones. Adam Davies, Director of AI at Forter, noted, “We're giving merchants the intelligence and infrastructure to know which agentic transactions can be trusted and to control the end-to-end agentic shopping journey.”

Both Fraud Management for Agentic and Agentic Orchestration are now live for existing Forter customers, with an invitation for interested new customers to integrate these innovative solutions. For more details, visit Forter’s website.

About Forter

Forter is dedicated to providing trust intelligence and payment infrastructures that focus on the critical moments of commerce. The company utilizes a global identity network powered by AI to deliver instant trust decisions throughout the shopping process - from sign-up to checkout and returns. Brands like Nordstrom, Instacart, and Priceline trust Forter to ensure a seamless shopping experience while keeping fraudulent activities under control, maintaining the right customers and preventing revenue loss.