Celebrating a Milestone with the 'Rapid Success! 100 Stores in 100 Days' Hybrid Campaign

Garden Co., Ltd., headquartered in Shinjuku, Tokyo, is thrilled to announce the remarkable achievement of surpassing 100 hybrid stores in just 100 days. This milestone, featuring a unique blend of the popular ramen chain Ichikakuya and the renowned Aburasoba franchise, will be celebrated with a special campaign offering exciting prizes to our valued customers.

The campaign kicks off on August 13, 2026, celebrating the successful hybrid launch at the Ichikakuya Tamachi store. This innovative approach combines two beloved dining experiences under one roof and has proven exceptionally popular, with total hybrid store count reaching 103 by August 12.

In 2026, the journey began with the first hybrid store at Ichikakuya Shibuya Center Street on April 28. This store's immediate success fueled the rapid expansion, leading to the successful integration of the hybrid model across multiple locations, initially focused on prime urban areas such as station fronts and bustling commercial districts.

The Details of the Campaign

To express our gratitude to our loyal customers, we are launching the 'Rapid Success! 100 Stores in 100 Days' campaign, where diners will receive scratch-off tickets that guarantee a prize when they purchase any Aburasoba items. Here are the details:

- Campaign Period: August 13 (Thursday) – August 19 (Wednesday)
- Eligibility: Customers who purchase Aburasoba products.
- Prizes:

- 1st Prize: 10,000 yen cash
- 2nd Prize: Original Ichikakuya seven-spice blend
- 3rd Prize: Free rice or topping service

- Participating Locations: Only at Ichikakuya x Aburasoba hybrid stores. For further details, please check our campaign website.

View Full Campaign Details

Insights into the 'Hybrid Strategy'

The 'Hybrid Strategy' implemented by Garden Co., Ltd. is an innovative and efficient operational model that merges two brands—Ichikakuya and Aburasoba—within a single location. By leveraging existing resources such as location, kitchen facilities, and staff resources, this approach seeks to minimize initial investment and fixed costs while maximizing profitability. As a result, our company is not only able to expand rapidly but does so efficiently, adding over 100 stores in just 100 days across the Kansai area.
This unique business strategy positions us to continue accelerating growth and ultimately aim for the top spot in the global Aburasoba chain market.

About Ichikakuya

Ichikakuya is famous for its distinct Yokohama-style ramen, which features hearty medium-thick noodles paired with a rich and creamy tonkotsu broth. Our tagline emphasizes the addictive nature of our ramen—"Once you try it, you’ll crave it; twice, you’ll remember it; three times, you can’t stop!" Currently, we operate over 100 locations across Japan, bringing our flavorful ramen to more customers than ever.

About Aburasoba

The Aburasoba chain prides itself on its meticulously crafted noodles, combined with a special flavor-packed sauce developed through extensive research. Customers can enjoy a quintessential bowl or customize their meal with a wide selection of toppings and spices, creating their ideal flavor experience. Our delicious Aburasoba is not only satisfying but offers a healthier alternative to traditional ramen.

- Store Locations

About Garden Co., Ltd.

Founded in December 2015, Garden Co., Ltd. is on a mission to create spaces that inspire joy and happiness for everyone involved. Our dual focus on the food and real estate sectors has led to successful operations involving 12+ mergers and acquisitions since inception. Operating a diverse portfolio of 13 brands in the food industry including Ichikakuya, Yamashita Honki Udon, Manbaken, and Takadaya, our future aims to expand our primary brands further into prime locations throughout Japan.

For inquiries, please contact:
Ichikakuya Customer Service
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