#Japan #Matsuya #Musashino #Beef Tongue #Curry

A Delicious New Addition to the Matsuya Menu

Matsuya Foods, headquartered in Musashino City, Tokyo, has unveiled an exciting new dish for its loyal customers: the "Founding Beef Tongue Curry." This limited-time offering will be available starting March 24, 2026, at 10 AM.

This all-new dish boasts a unique combination of tender, slow-cooked beef tongue complemented by Matsuya’s signature curry, known for its rich flavors derived from deeply caramelized onions and a delightful blend of spices. The curry serves as a comforting backdrop, evoking a sense of nostalgia while offering a multidimensional taste experience.

The "Founding Beef Curry," a cornerstone of Matsuya's reputation, has garnered a devoted following due to its hearty flavor profile and carefully balanced ingredients. By adding the soft and succulent beef tongue, Matsuya aims to elevate this beloved classic to new heights. Customers can also choose to customize their curry with popular toppings such as cheese, hamburgers, or pork cutlets, making for an inviting selection that appeals to a wide variety of tastes.

Here's a detailed look at the pricing for the various offerings of the "Founding Beef Tongue Curry":

• - Original Founding Beef Tongue Curry: 980 yen
• - Cheese Founding Beef Tongue Curry: 1,180 yen
• - Founding Beef Tongue Gyū (with their signature beef rice): 1,250 yen
• - Hamburger Founding Beef Tongue Curry: 1,350 yen
• - Umatoma Hamburger Founding Beef Tongue Curry: 1,480 yen
• - Founding Beef Tongue Pork Cutlet Curry: 1,370 yen

All prices include tax.
Takeout is available, but miso soup incurs an additional charge.
Shareholders can utilize benefits on the mentioned menu items.
Note that the "Founding Beef Tongue Pork Cutlet Curry" may not be available at certain locations.

These delicious options will be available at various Matsuya outlets nationwide, with certain exceptions. Please check with local stores for specific availability. Notably, Matsuya’s presence at My Curry Shokudo locations does not include this new product.

Upcoming Promotions and Offers

In addition to delicious food, customers can take advantage of numerous exclusive deals through the official Matsuya Foods app. The app not only provides notifications on special coupons but also allows for pre-ordering through their "Matsubento Net" service. You can download the app here.

Furthermore, Matsuya has implemented a comprehensive cashless payment system, making transactions convenient and rewarding, especially with point redemption options. For more information on how to use cashless payment, visit here.

Lastly, seasonal campaigns and promotions exclusive to various Matsuya locations can be found by checking their website here.

For the latest updates, new menu launches, and special events, follow Matsuya on their official social media account on X (formerly Twitter) at @matsuya_foods. Stay tuned for an array of exciting culinary stories and promotions that reflect Matsuya's dedication to quality and flavor.