#Japan #Tokyo #LIXIL #Eyeful Home #Yutaro Furutachi

Eyeful Home's New CM: Building a Home is Exciting

Eyeful Home Company, a subsidiary of LIXIL Housing Research Institute, has released a new commercial titled Building a Home is Exciting. The campaign launched on April 30, 2025, and it will be available on Eyeful Home's official YouTube channel, social media platforms, and through TV commercials. This latest ad is part of a broader initiative, as Eyeful Home prepares to celebrate its 40th anniversary in 2024, underlined by the key message, 'Gentleness in every shape.'

This campaign reflects a commitment that goes beyond creating individual homes; it underscores the goal of nurturing happiness within entire communities, especially for families raising children. Eyeful Home aims to contribute to shaping a new society through this vision.

The commercial vividly captures the entire journey of home-building, from the initial dreams and hopes to the challenges and conflicts that arise along the way. It emphasizes not only the excitement of constructing a dream home but also the satisfaction felt upon its completion. The employees featured in the ad are portrayed as dedicated partners, striving to understand customer needs and creating their dream homes with passion and excitement. They are committed to making every step of the building process feel enjoyable and rewarding for their clients.

Starting April 30, viewers can find both a 30-second spot and a full 50-second version of the commercial on Eyeful Home's official YouTube channel. Eyeful Home intends to continue listening closely to customer feedback, ensuring they meet the needs of families raising children with better housing solutions.

About Eyeful Home's New CM

• - Title: Building a Home is Exciting
• - Release Date: April 30, 2025
• - Where to Watch: Official Eyeful Home YouTube channel, social media; also airing as web and TV commercials.
• - Music Contributions: Yutaro Furutachi

Yutaro Furutachi, born on April 5, 1991, in Tokyo, began his musical career in 2008 as part of the band The SALOVERS. After the band's indefinite hiatus in 2015, he transitioned into a solo artist. He has also ventured into acting, starring in various films and NHK dramas. Recently, he reflected on the parallels between home-building and songwriting, describing the process of laying a foundation and building upon it with creativity and passion.

Company Overview

Founded in 1984, Eyeful Home has pursued the mission of providing more people with better, more affordable homes. They developed and implemented a franchise chain system that enables everyone to confidently acquire a residence. Eyeful Home continues to deliver quality homes with high cost-performance, producing over 180,000 homes to date.

• - Company Name: Eyeful Home Company, LIXIL Housing Research Institute
• - President: Kota Higuchi
• - Headquarters: 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo
• - Website: Eyeful Home | LIXIL Housing Research Institute

LIXIL Housing Research Institute Overview

LIXIL is a comprehensive company involved in the manufacturing and sale of housing and building materials, as well as the operation of housing franchise chains. They operate the Eyeful Home, Fias Home, and GL Home brands, making them one of Japan's largest housing franchise operators. The company has also recently launched the housing voluntary chain project, 'YUIE PROJECT', expanding their ventures into housing VC initiatives.