Discover the Luxurious Experience of 'Mottainai Beef' with New Premium Cuts

Unveiling the Ultimate Meat Experience: Mottainai Beef's New Release

On June 4, 2026, at 20:00, Mottainai Beef, a sustainable D2C brand run by OMI Co., Ltd., will launch its latest product: the 'Premium Red Meat Block of Black Wagyu' (300g). This is a game-changer for those who thought that red meat equated to toughness. Previously awarded the Grand Prize at the Best Online Purchase Awards 2025 and the Social Products Award 2026, Mottainai Beef aims to deliver high-quality meat that you can enjoy from the comfort of your home.

A Response to Customer Demand: Satisfying Longing for Block Meat

For over 60 years, the brand has built its reputation on offering high-quality cuts and products primarily for grilling and processing. However, the outpouring of requests from customers wanting to recreate gourmet experiences at home, such as roasting beef and thick steaks, led to the development of this new block product.

This product, crafted from the finest cuts of Black Wagyu, particularly those with a rich and soft texture, is set to become the centerpiece of your gourmet home dining experience.

Overcoming the Tough Red Meat Stereotype: The Perfect Balance of Tenderness and Richness

The perception often held that red meat blocks are dry and hard when cooked at home has been countered with this new offering. By selectively sourcing rare cuts, including the 'Uchimomo' and 'Shintama', which feature uniform fibers and exceptional tenderness, the brand has ensured the quality of each piece.

Normally served to high-end hotels and even the Imperial Household, these cuts are now available for home use. Thanks to the expertly curated marbling of fat known as 'tekisashi', you can enjoy a rich meat flavor while relishing in the moist, juicy tenderness of the beef, challenging the preconceived notions of red meat.

Effortless Gourmet: Perfectly Sized for Home Cooking

The 300g size of this new red meat block is designed for easy cooking at home, allowing anyone to achieve restaurant-quality results without the need for specialized equipment. This size makes it easier to manage the temperature in the center of the meat, enabling even beginners to turn it into a beautifully cooked dish with a crispy exterior and a pink, rare interior.

With endless possibilities for seasoning and preparation, you can effortlessly create professional-style meals right in your kitchen.

Easy Recipes to Try

1. Italian Style: Talia-tak
Simple to grill, slice thin, and serve with arugula and tomatoes, dressed with balsamic and olive oil. It makes the perfect stylish dish for your weekend wine pairing.

2. Beef Tataki
Lightly sear the exterior and chop it into fine pieces, mixing it with onions and aromatic vegetables. The sweetness of the beef fat combined with the rich flavor of the red meat will have you going back for more.

Whether you prefer it simply grilled or dressed up, this block of meat captures the rich juices and flavors of Wagyu, offering an unparalleled tasting experience.

Product Overview

- Product Name: Premium Red Meat Block of Black Wagyu
- Volume: 300g
- Price: 4,880 JPY (including tax)
- Storage Method: Requires freezing
- Where to Purchase: Official Mottainai Beef Online Store (Mottainai Beef Online Store)
- Launch Date: June 4, 2026, 20:00 (limited stock until sold out)

Mission: Democratizing Wagyu

As an established meat wholesaler for over 60 years providing high-quality Wagyu to prestigious hotels and the Imperial Household, OMI Co., Ltd. is committed to addressing food waste. Through the Mottainai Beef brand, which focuses on utilizing rarely processed cuts, the company aims to introduce these sustainable products to more consumers while promoting the concept of 'Democratizing Wagyu'. Their goal is to bring high-quality beef from passionate producers to everyone's dining tables.

Recognition

The brand’s commitment to quality and social impact has been recognized with prestigious awards, including the 2025 Overall Grand Prize and Gold Medal in the Meat Gourmet category at the Best Online Purchase Awards.