Introduction to One Morning
In the realm of workplace mental health, a new initiative is embarking on a mission to create significant change. Scott McGohan, a former CEO and passionate advocate for mental well-being, has officially launched One Morning, a mental health engagement catalyst designed to foster understanding and utilization of available support resources. With the visual branding and strategic direction provided by the design agency Hyperquake, One Morning seeks to revolutionize how employees connect with mental health resources.
The Vision Behind One Morning
Understanding the paradox that while 90% of employers offer Employee Assistance Programs (EAPs), only 4% of employees use them, McGohan recognized a pressing need for a dynamic approach to mental health in workplaces. He envisioned One Morning as a bridge to connect employees with the tools and support they often overlook. McGohan’s dedication stems from his belief that mental health care should not only be accessible but also approachable and understood in everyday terms.
Hyperquake’s Role in Brand Development
Hyperquake took on the pivotal task of shaping One Morning’s identity. Under the guidance of Brand Director Mike Fox, Associate Creative Director Emily Esterle, and Senior Designer Joshua Hardman, the team crafted a brand that resonates with empathy and sincerity. They established not just a name and logo, but a comprehensive visual identity that embodies the ethos of hope and support vital for mental health engagement.
The logo, designed with sophistication and approachability in mind, features a lowercase typeface that conveys humility and welcomes all. The subtle design elements—including a custom 'n' and 'm' that cleverly form a '1'—speak directly to the brand’s core message: that every morning can be an opportunity for renewal and hope.
Creating Meaningful Engagement
As part of the launch, One Morning emphasizes a powerful mission statement: "Our promise is that one morning the first feeling will be hope." This phrase encapsulates the essence of their work—initiating hope as the first step toward addressing mental health issues. Fox notes that McGohan’s unique background in advocacy positions him well to inspire others and combat the stigma associated with mental health struggles.
Visual Identity and Emotional Connections
The visual identity of One Morning draws inspiration from the natural world, using light, color palettes reflecting the dawn, and warm photography that captures the complexities of daily life. This conscientious design aids in conveying the message that healing is a collective journey best embarked upon with support.
Hardman emphasizes the importance of clarity in communication: "Less noise means more clarity." By stripping away complex visuals typically associated with mental health programs, One Morning seeks to present its offerings in an accessible, non-clinical manner that encourages individuals to engage without fear.
Pilot Program Success and Community Feedback
To ensure the brand's messaging resonated, Hyperquake collaborated with McGohan to roll out a pilot program within a Dayton company. This initiative was complemented by branded materials that included posters and presentation decks, aiming to facilitate open discussions about mental health amongst employees. Feedback from attendees highlighted the relief provided by easily accessible mental health resources, marking an encouraging step toward reducing stigma.
Conclusion: A Future Filled with Hope
In the words of Dan Barczak, Chief Creative Officer at Hyperquake, attaching a noble vision to a practical execution represents what One Morning is all about. The drive to connect individuals with the support systems they need can profoundly change workplace dynamics and employee well-being.
To explore One Morning and its offerings, you can visit
One Morning’s website. Together, let’s redefine the mornings that start with hope and end with meaningful engagement in mental health care.
For more information about Hyperquake and its innovative strategies, visit
Hyperquake’s website.