#Japan #Chiyoda #Rilakkuma #Collectible Cards #San-X Universe

San-X Universe's New Card Collection Set to Launch

San-X Co., headquartered in Chiyoda, Tokyo, is thrilled to announce the upcoming release of its third installment of the original trading card collection, "San-X Universe Atsumete Card Collection." Scheduled for launch in October 2026, this exciting series continues the success following the highly acclaimed first and second editions in 2025 and 2026. Cards can be purchased at various shops nationwide, including Rilakkuma Store and Sumikko Gurashi Shop at Tokyo Station, as well as through online retailers.

The collection features a grand total of 103 different cards: 80 normal cards, 18 rare cards, and 5 super rare cards. Each pack contains 5 randomly selected cards, adding an element of surprise for collectors. Fans can look forward to meeting their favorite characters or discovering new ones, as the collection showcases a delightful array from the San-X universe.

This third edition will also introduce new characters such as "Yonayonaporo-po," who made a debut in July of this year. Moreover, the cards feature a charming amulet-inspired design on the reverse side, catering to both seasoned collectors and newcomers alike. Finding a personal favorite card will surely be a thrilling experience for all.

Alongside these trading cards, San-X is launching a variety of items that fans can enjoy, including the "Atsumete Card Binder" and plush photo keychains that complement the card collection. These unique items will allow enthusiasts to store their cards while taking their favorite pieces on the go, enhancing the collecting experience.

Sample Product Lineup

• - Atsumete Card Collection - Each pack, priced at 418 yen (tax included), contains 5 random cards. Note that card designs may change without notice, and some characters may vary.

• - Hard Card Case - Price: 550 yen (tax included)

• - Atsumete Card Binder - Price: 1,540 yen (tax included); holds up to 80 cards with 10 clear pockets.

• - Fluffy Multi-Collection Holder - Price: 1,760 yen (tax included); holds up to 32 cards with 16 clear pockets.

• - Plush Photo Keychain - Price: 2,420 yen (tax included); comes with a keychain part.

The buzz surrounding this third edition has skyrocketed, especially following the announcement of the official site for the Atsumete Cards on August 20 through San-X's official X account (@sanx_official). The post garnered over 1 million impressions by August 21, reflecting a growing interest in the card collection.

In addition to the new official website opening, excitement continues towards the upcoming third edition release, promising to draw even more attention to the lovable world of Atsumete Cards.

What is San-X Universe?

San-X Universe brings together the unique and colorful characters from the diverse worlds of San-X through magical design. Combining nostalgia with a fresh outlook, the collection is designed to engage both longtime fans and new audiences alike. With a focus on feelings of warmth and joy, the characters evoke smiles and a sense of belonging, offering a delightful escape with their whimsical charm.

San-X continues to create over 1,000 original characters, including popular names like Rilakkuma, Sumikko Gurashi, and Tarepanda, consistently captivating audiences worldwide with their endearing yet surreal appeal. Through various products, licensing, events, promotions, and media, the enchanting world of San-X reaches far and wide, and the characters that balance cuteness with humor hold a special place in many hearts.

For more information, visit the official San-X website here.

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