#Japan #Tokyo #BGL #GENDA Inc. #Indigo NewCo

GENDA Inc. Expands Amusement Ventures

In a significant move to broaden its entertainment reach, GENDA Inc. has completed the acquisition of Indigo NewCo Limited, a prominent amusement arcade operation business. The acquisition, which took place in Q4 2025, positions GENDA as a key player in the UK amusement sector, operating under the leadership of Inspired Gaming, Indigo's parent company.

Background on GENDA Inc.

Headquartered in Tokyo, Japan, GENDA has built a reputation for delivering unique entertainment experiences. The company operates various entertainment venues, including its well-known arcade chain GiGO, and the karaoke hotspot Karaoke BanBan. Their diverse offerings not only encompass traditional amusement arcades but also extend to food and beverage services, character merchandising, and content promotion.

By expanding its operations to the UK, GENDA aims to leverage its successful business models and introduce innovative attractions to the local market, appealing to both families and adult gamers alike.

Indigo NewCo Limited Overview

Based in Staffordshire, England, Indigo NewCo Limited operates over 100 amusement arcades alongside more than 125 mini-locations throughout the UK. These facilities are commonly integrated into family centers and resorts known as “Holiday Parks,” which provide expansive entertainment options. The gaming landscape within Indigo’s properties merges traditional amusements with modern gaming experiences, making them popular destinations for both tourists and local visitors.

The acquisition means GENDA will now manage these operations, enhancing its existing portfolio with large-scale amusement arcades. This strategy firmly places GENDA on a path to reshape the amusement landscape in Europe.

Strategic Expansion into Europe

The integration of Indigo into GENDA's operational framework will also allow for the introduction of popular Japan-based “Kawaii” games, which have garnered interest worldwide for their engaging graphics and enjoyable gameplay. By expanding their European presence, GENDA will diversify its offerings and potentially create new revenue streams, while also enriching the overall gaming culture in the UK.

The Branded Consumer Products investment team at Brown Gibbons Lang & Company (BGL), who served as GENDA’s exclusive financial advisor, emphasized the strategic significance of this acquisition. The BGL team possesses valuable expertise in advising experiential, family-friendly entertainment businesses, showcasing their capacity to navigate complex transaction landscapes effectively.

BGL’s partnership with GENDA aligns with its commitment to facilitating growth within the entertainment sector, particularly in the arcade and amusement markets—a growing segment reflecting changing consumer habits and expectations.

Future Outlook

As GENDA embarks on this new chapter, the company is poised to harness its solid foundation in Japan and leverage Indigo’s established presence in the UK for further international expansion. The acquisition signifies GENDA's commitment to enriching the recreational landscape by delivering an elevated level of enjoyment to customers worldwide.

In conclusion, as the entertainment industry evolves, GENDA Inc.'s acquisition of Indigo NewCo Limited marks a pivotal development in its ongoing mission to enhance the “total volume of fun” globally. This strategic venture not only paves the way for enterprise growth but also promises a range of exciting experiences for amusement seekers in the UK.