Blue Cross Blue Shield of Massachusetts Promotes Eco-Friendly Travel with Bluebikes Initiative for Earth Week

Blue Cross Blue Shield of Massachusetts Promotes Eco-Friendly Travel with Bluebikes Initiative for Earth Week



As part of its commitment to sustainability and community wellness, Blue Cross Blue Shield of Massachusetts (BCBSMA) is proud to announce a new initiative aimed at encouraging environmentally friendly transportation. Throughout Earth Week from April 16 to April 22, BCBSMA will provide residents in Metro Boston with a $15 free credit for the popular bike-sharing program, Bluebikes.

This initiative is introduced to motivate local citizens to embrace active and sustainable transport options during Earth Week. Riders can redeem their credits using the code BLUECROSSMAEARTH in the Bluebikes app. This offer is available while supplies last and includes trips on both pedal and electric bikes across the extensive Bluebikes network, which boasts 500 stations in 13 municipalities including Boston, Cambridge, Arlington, and more.

In addition to providing bike credits, Blue Cross will also pledge $1 per ride, up to $10,000, to the Environmental League of Massachusetts, a nonprofit organization dedicated to safeguarding the state’s natural environment. With this financial support, BCBSMA aims to enhance efforts for cleaner and healthier communities. Jeff Bellows, Vice President of Corporate Citizenship and Public Affairs at BCBSMA, states, “At Blue Cross, we are committed to building healthier communities. This includes supporting sustainable, accessible transportation options.”

The positive impacts of choosing bikes over cars can be profound, with research indicating that cycling even once a day can reduce personal carbon emissions by up to 67%. This demonstrates how biking can serve as a viable alternative to driving, contributing to lower greenhouse gas emissions and promoting a healthier lifestyle.

Miriam Posner Harris, Executive Vice President of the Environmental League of Massachusetts, expresses gratitude towards Blue Cross for its dedication to promoting biking and supporting statewide environmental advocacy. She notes, “Choosing fossil fuel-free transportation improves air quality and public health, alleviating congestion and making meaningful climate progress.”

Bluebikes, a municipally owned bike-sharing program, has been a staple of Greater Boston since its inception and is managed jointly by several cities including Boston, Cambridge, and Everett. Since 2011, the system has facilitated over 25 million rides and continues to work alongside partners like BCBSMA to enhance its impact in the region.

For more information about the Bluebikes system or to redeem credits, individuals can visit the official website at bluebikes.com.

About the initiative and the benefits of biking, BCBSMA aims to not only support local environmental organizations but to also inspire its community to adopt greener lifestyles. This Earth Week initiative stands as a testament to BCBSMA’s ongoing mission to encourage sustainable practices and improve the overall quality of life for residents across Massachusetts.

In summary, the free bike credits and contributions to environmental causes illustrate how organizations can foster sustainable practices while enhancing the community. It highlights the essential medium of biking as not just transportation but a significant step toward a greener and more sustainable future.

Topics Policy & Public Interest)

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