#Japan #Osaka #rebranding #ABC Development #ABC Lifez

Transition from ABC Development to ABC Lifez

ABC Development, headquartered in Osaka, is embarking on an exciting new journey. On April 1, 2026, the company will officially change its name to ABC Lifez. This significant shift is not merely a rebranding but a reflection of the company's commitment to enhancing the quality of life for its customers.

Overview of Name Change

• - New Name: ABC Lifez
• - Previous Name: ABC Development
• - Effective Date: April 1, 2026

Background and Purpose of Renaming

Founded in 1972, ABC Development initially focused on real estate management and operations under the Asahi Broadcasting system. Over the years, the company has evolved into what it describes as a “complex lifestyle information dissemination company.” Its extensive portfolio now includes residential exhibition halls and the Housing Design Center (HDC), alongside insurance and advertising services, as well as real estate and web media ventures.

As ABC Development approaches its 50th anniversary, this name change marks a new beginning. The company views this as the start of its second founding and has launched a rebranding project that encompasses new Mission, Vision, and Values (MVV) statements, firmly rooted in its core principles.

Meaning Behind the New Name

The term “Lifez” in ABC Lifez combines the English words “LIFE” and “WITH,” encapsulating the dual meaning of supporting a customer’s lifestyle and being a companion in their long journey of life. This name also represents the company's philosophy of “Creating Rich Lifestyles Together” (Your Life with Us), reinforcing its dedication to customer satisfaction.

The Goals of ABC Lifez

With the name change, the company has established a new MVV aimed at enhancing corporate value:

• - Mission: To amaze lives with unexpected experiences.
• - Vision: To ensure that everyone, without exception, enjoys a life that exceeds their expectations.
• - Value: To present a variety of lifestyle information through creative approach and genuine communication.

Core Values include:

1. Unique and creative ideas that spark joy.
2. Genuine communication providing delightful experiences.
3. Dependable information shared impartially.
4. Creating new value through collaboration with customers and partners.
5. Encouraging personal discovery through enjoyable journeys.

Logo Symbolism

ABC Lifez will also unveil a new logo that embodies its new identity. The logo features a symbol resembling a house roof, which also captures the essence of humanity, symbolizing how the company aligns itself with the lives of individuals and communities. The corporate color, a traditional Japanese shade known as Asahi, exemplifies a connection to the richness of culture and heritage.

Structural Changes with the Name Change

In conjunction with the name change, ABC Lifez will also merge two subsidiaries, Housing Support Co. and Advance Development Co., into a new organizational framework on the same effective date. This merger aims to expand the scale of its core residential exhibition business while enriching the services and information offered across all venues.

In transforming from ABC Development to ABC Lifez, the company is determined to protect its foundational principles while actively seeking new values necessary for today’s evolving society and the lives of its customers. This rebranding is more than just a change of name; it is a commitment to being a company that truly resonates with the community.

As we approach spring of 2026, we invite everyone to look forward to the renewed ABC Lifez, a company reborn with high aspirations.