#Japan #Tokyo #Franchise Show #IYEMON #Iyemon Cafe

IYEMON Cafe Set to Exhibit at Franchise Show 2026

IYEMON Cafe, a project under Cafe Company, is gearing up for a significant presence at the Franchise Show 2026, which will take place from March 4 to 6 at Tokyo Big Sight. This event marks a key opportunity for the brand to connect with partners and showcase its unique approach to community and well-being through the medium of Japanese tea. Along with its strategic partners, Fukujyu-en and Suntory Foods International, IYEMON Cafe is committed to promoting a vibrant lifestyle based on healthy living through tea.

Brand Evolution

Founded in 2008 in Kyoto, IYEMON Cafe has evolved significantly over the years. In 2019, Cafe Company obtained a license from Fukujyu-en and Suntory Foods International to expand the IYEMON brand into food and beverage sectors. This partnership led to the establishment of a new café format that offers high-quality tea in a casual setting, embodying the motto, “Enjoy authentic tea casually.” With the opening of the Shinsaibashi location on February 16, 2026, IYEMON Cafe is now operating a total of eight stores across Japan.

The brand's philosophy, “Life at 100 years, together with tea,” resonates deeply with its offerings. IYEMON Cafe aims to provide culinary experiences that seamlessly integrate healthy food choices and Japanese tea culture.

Menu Concept

IYEMON Cafe places a strong emphasis on the enjoyment of tea even in the hustle and bustle of daily life. Patrons are encouraged to unwind with a comforting cup of tea, made from carefully selected tea leaves sourced from a traditional Kyoto teahouse. The menu boasts a diverse array of tea beverages and desserts, all crafted to uphold the café's commitment to offering health-conscious options that promote overall wellness.

Details of the Franchise Show 2026

The 43rd Franchise Show is an essential event for entrepreneurs and businesses in the café and restaurant sectors. It runs from March 4 to 6, 2026, between 10:00 AM and 5:00 PM (last day closes at 4:30 PM) at Tokyo International Exhibition Center. Organized by the Nikkei Inc., this show serves as a platform for brands to present their innovations and attract potential franchise partners. More information can be found on their official website: Franchise Show Official Site.

IYEMON Cafe Franchise Insights

The IYEMON Cafe franchise model is gaining traction, both domestically and internationally, due to its profound connection with the traditional IYEMON tea brand. Renowned for its high-quality matcha drinks and traditional Japanese sweets, this café aims to differentiate itself by providing customers with a unique experience that emphasizes quality and aesthetic presentation. The integration of training programs and a solid product supply chain further enhance the brand's market position.

Competitive Advantages

1. Well-Known Brand Recognition: The IYEMON brand is already well-known in Japan, thanks largely to Suntory's extensive advertising efforts. This recognition is leveraged to attract customers, creating a strong attraction through brand familiarity.
2. Quality Tea Selections: Each beverage is crafted from superior matcha and tea leaves, setting IYEMON Cafe apart from other competitors and ensuring a premium experience for guests.
3. Efficient Operations: IYEMON Cafe focuses on streamlining staff requirements and enhancing operational efficiency, leading to cost-effective management and better service.
4. Strategic Locations: With over 100 restaurant outlets under its belt, Cafe Company has established robust relationships with developers, paving the way for successful openings in high-traffic areas.

Current Locations

IYEMON Cafe has established a presence in key urban centers, including:

• - Shinagawa Store (Tokyo)
• - Kawasaki Store (Kanagawa)
• - Lalaport Tokyo-Bay Store (Chiba)
• - Aichi Togo Store (Aichi)
• - Ena Gorge Service Area Store (Gifu)
• - Lukua Ikeda Store (Osaka)
• - Shinsaibashi Store (Osaka)
• - Lalaport Fukuoka Store (Fukuoka)

For a full experience of IYEMON Cafe's offerings and the impact of Japanese tea culture, visit one of the eight locations across Japan or stop by their booth at the Franchise Show 2026.

Company Overview

Founded in 2001, Cafe Company, led by CEO Tetsuya Hiratani, is committed to creating community-oriented dining experiences through its ventures, including WIRED CAFE, and Futabafruits Parlor, among others. With its increasing focus on health and sustainability, Cafe Company continues to innovate in the café landscape.