PINE SHOT Serum Surges in Popularity Through TikTok Live Commerce with Stellar Sales Performance

PINE SHOT Serum Surges in Popularity Through TikTok Live Commerce

In a remarkable achievement, the Korean fat-care beauty serum, PINE SHOT, has made waves in the beauty industry, clocking over 2,000 units sold and reaching sales of 15 million yen via the TikTok live commerce channel, Yen Channel. The product, launched by S Holdings, a company renowned for creating exceptional experiences in daily life and the future through live commerce, brand ventures, and AI, shows the rising interest in Korean beauty products.

Breakthrough Performance

PINE SHOT's initial launch in April 2026 saw its entire stock sold out in just about 10 minutes, highlighting the intense demand. Following this, the product has been consistently marketed through live broadcasts, leveraging the enthusiasm for K-beauty and the channel's effectiveness. Continuous live sessions allow for real-time product demonstrations and direct engagement with consumers, significantly contributing to its sales success.

Key Sales Achievements

- Total Units Sold: Over 2,000
- Total Sales: Over 15 million yen

Thanks to an interactive presentation style unique to live commerce, PINE SHOT's strengths are effectively communicated, leading to impressive sales results.

What is PINE SHOT?

PINE SHOT is based on salon care principles from Korea, specifically designed to refine and enhance targeted body areas like facial lines, arms, and the abdomen. It's gaining traction as an essential item for at-home body care.

Key Ingredients

The serum includes bromelain, a natural enzyme derived from pineapples, renowned for its skin-soothing properties, making it a standout in its category.

Application Method

Users apply PINE SHOT to desired areas and combine it with a gentle massage to promote a firmer appearance, thus supporting their wellness routine.

Unique Qualities

Many users appreciate the ease with which salon-quality body care can be seamlessly integrated into their daily life through this serum, which helps them achieve their skincare goals without needing to visit a salon.

About Yen Channel

The Yen Channel is a leading TikTok live commerce platform in Japan, boasting a robust sales record. Part of S-LIVE JAPAN, this channel thrives on creative programming, production excellence, and effective selling strategies, making it a powerhouse in the realm of live commerce. For eight consecutive months, it has clinched the top spot in TikTok Shop's star ranking, reflecting its strong sales and influence.

The Variety of products offered ranges from beauty cosmetics to health foods and apparel from its brand ABITOKYO. The company is heavily involved in regional revitalization projects, collaborating with municipalities and local businesses across Japan. In a recent example, the channel generated sales exceeding 40 million yen within just two days through collaborations in Miyagi, Mie, and Hokkaido.

S-LIVE JAPAN has also strengthened ties with Korean manufacturers, introducing exclusive live broadcasts from Korea, resulting in astronomical sales figures, including over 100 million yen accrued during three days of live streaming from Korea.

For more insights, visit the Yen Channel on TikTok here.

About S-LIVE JAPAN

S-LIVE JAPAN operates several live commerce channels including Yen Channel. As a specialized production company, it trains live commerce influencers and maximizes brands’ sales through coordinated efforts in livestream management, short video production, and data analytics. Recently, they have achieved two official TikTok partnerships: one as a Creator Agency Partner (CAP) to facilitate effective promotions, and another as a TikTok Shop Partner (TSP) to support shop operations, advertisement management, and data analysis.