#Japan #Tokyo #Chinese Cuisine #Ginza Aster #Tamasaburo Bandō

Ginza Aster’s 100th Anniversary Promotions

As Ginza Aster Food Co., Ltd., headquartered in Chuo, Tokyo, prepares for its centennial celebration in December 2026, they have launched a series of initiatives to commemorate this milestone. The company has crafted a special 100th anniversary logo and established a dedicated website as well as an official YouTube channel, which can be accessed at Ginza Aster 100th and Ginza Table Talk respectively.

Commemorative Events Leading up to 2026

In anticipation of this grand celebration, Ginza Aster held a significant commemorative event on November 26, 2025, featuring the renowned Kabuki actor Tamasaburo Bandō, recognized as a National Living Treasure. During the gathering, President Ikki Yatani reflected, "Our aim is to be a company that respects both unchanging traditions and continuously evolving trends, adhering to the principle of ‘fueki ryuko,’ which embodies enduring values amidst change. We aspire to fulfill the expectations of our discerning customers by consistently delivering genuine value."

Insights from Culinary Experts

Culinary advisor Minagawa emphasized the importance of maintaining the legacy built by their predecessors, stating, "The treasures cultivated over many years by past generations are crucial, and it's our responsibility to ensure the name 'Chinese Cuisine' remains honorable, passing it on to future generations." Bandō shared his emotional connection to Ginza Aster, acknowledging its resilience through historical events such as the Kanto Earthquake and air raids, saying, "It’s awe-inspiring to realize the struggles and triumphs that have shaped this establishment."

Exclusive Dishes for the Event

To commemorate this occasion, Ginza Aster presented a special bento that catered to Bandō's preferences and health. The menu included his favorite dish, black pork and shrimp dumplings, alongside five other varieties. Bandō praised the dumplings as showing "an excellence beyond mere expectations," illustrating his deep trust and affection for the flavors crafted at Ginza Aster.

Tamasaburo's Inspirational Message

At the conclusion of the event, Bandō participated in a calligraphy ceremony, inscribing “fueki ryuko” as a guiding principle for the next century. He expressed the importance of respecting traditions while valuing contemporary perspectives, stating, "We must not disregard the new but rather embrace it understandingly, ensuring we evolve with it."

Digital Engagement and Future Features

As part of the anniversary celebration, the company has produced a new logo and launched their dedicated website and YouTube channel. The special site delves into the rich history spanning a century and provides the latest information on celebratory events. The YouTube channel is anticipated to become a central hub for sharing Ginza Aster’s century-long story, featuring discussions with leading figures across various fields.

TV Features Highlighting the Celebration

Ginza Aster will be featured on BS Fuji’s program “Kundo Koyama Tokyo Conference,” airing on December 20, 2025, and January 3, 2026. This program, hosted by writer Kundo Koyama, gathers creators, entrepreneurs, and cultural figures to brainstorm ways to make Tokyo more vibrant. Key members, including President Ikki Yatani and chef Minagawa, will share their visions for the next 100 years.

Upcoming Special Tasting Events

To celebrate the 2026 milestone, Ginza Aster will host a special "Meisai-seki" dining experience on November 10-11, 2026. Additionally, a series of four tasting events will showcase traditional Chinese cuisine, with the first on December 9, 2025, titled “The Tradition of Chinese Cuisine Embodying Japan’s Seasonal Flavors.” Details of subsequent events will be announced soon, along with heritage dishes modernized for contemporary enjoyment.

About Ginza Aster

Founded in 1926, Ginza Aster is a Chinese restaurant that is focused on delivering the essence of Chinese culinary culture through exquisite dishes, pleasant environments, and attentive service, providing an exceptional dining experience that transcends everyday meals.

Conclusion

As Ginza Aster approaches its 100th anniversary, the initiatives and celebrations planned reflect the company's dedication to preserving its rich heritage while also embracing innovation and modern trends. The company’s commitment to excellence ensures that it will continue to be a cherished institution in the culinary landscape of Japan for many years to come.

For more information on Ginza Aster's 100th anniversary promotions, visit their official website or YouTube channel.