#Japan #Tokyo #7-Eleven #Japanese Cuisine #Town Chinese

Reviving Nostalgic Flavors: 7-Eleven's New Town Chinese Series

7-Eleven Japan is set to delight fans of classic Chinese cuisine with the launch of its new Town Chinese series on January 20, 2023. Headquartered in Chiyoda, Tokyo, 7-Eleven aims to bring the nostalgic flavors of traditional town Chinese restaurants to a wider audience thanks to this exciting new lineup.

This series features a total of eight products that showcase various beloved dishes that epitomize the essence of town Chinese eateries. From curry to noodle soups, these meals are conveniently packaged for easy preparation in the microwave, ensuring that patrons can enjoy authentic tastes without the hassle of cooking.

Highlights of the Lineup:

1. Chicken Bone Soup Flavor Town Chinese Curry
- Price: 398 yen (tax included 429.84 yen)
- Release Date: January 20, 2023
- Availability: Nationwide, excluding certain areas of Hiroshima, Shimane, and Yamaguchi.

This curry is inspired by the flavor profile of town Chinese restaurants, featuring a rich chicken bone base and an added kick from doubanjiang, creating a flavor that's sure to satisfy with every bite.

2. Mapo Tofu and Omelette Rice
- Price: 630 yen (tax included 680.40 yen)
- Release Date: January 20, 2023
- Availability: Nationwide, excluding certain regions of Yamanashi, Nagano, Hiroshima, Shimane, and Yamaguchi.

This dish combines the beloved omelette rice of town Chinese with a spicy mapo tofu topping. Each omelette is skillfully crafted to result in a fluffy texture that enhances the overall experience.

3. Town Chinese Soy Sauce Ramen
- Price: 430 yen (tax included 464.40 yen)
- Release Date: January 21, 2023
- Availability: Available across Hokkaido, Tohoku, Kanto, Tokai, Kinki, Chugoku, Shikoku, and Kyushu regions.

This noodle dish is enriched with a broth made from simmered seafood and meat, giving depth and quality to the classic soy sauce ramen. Perfect for those who want a simple yet fulfilling meal.

Additional Offerings:

The series also includes a variety of chilled salads and savory snacks:

• - Shrimp Mayonnaise with Broccoli - 338 yen (tax included 365.04 yen)

A refreshing cold dish that balances the sweetness and acidity of the mayonnaise sauce with shrimp, perfect as a side.

• - Crispy Vegetable and Chicken Salad with Pickled Mustard Greens - 258 yen (tax included 278.64 yen)

A healthy option that combines crunchy vegetables with moist chicken for a satisfying bite.

• - Chicken with Yurin Sauce - 298 yen (tax included 321.84 yen)

Enjoyable chilled, this dish features chicken dressed in a savory and tangy yurin sauce, making it a delightful complement to any meal.

• - Egg with Crab and Soy Sauce Gravy - 358 yen (tax included 386.64 yen)

Delicately cooked eggs infused with the umami of chicken, a comforting addition to your meal.

• - Pan-Fried Dumplings (5 pieces) - 298 yen (tax included 321.84 yen)

These dumplings offer a chewy texture with rich, flavorful fillings, perfect for pairing with rice or drinks.

The Town Chinese series aims to capture the charm of traditional town Chinese dining—creating comfort food that’s easy and affordable. Each dish pays homage to the nostalgia of yesteryears, allowing customers to enjoy heartwarming meals reflecting the flavors of their youth.

A representative from 7-Eleven commented, “The trend of town Chinese has been gaining attention, as it evokes a sense of nostalgia—providing the warmth of familiar flavors. We want our customers to easily enjoy the delightful tastes of town Chinese, even on busy days, through our diverse offerings of microwaveable bento, cup noodles, and side dishes.”

As you explore the series, feel free to select items based on your mood and occasion—a fun way to relive those beloved tastes!

Please note that product prices may vary by store and are represented with a reduced tax rate of 8%. Availability may change based on stock levels and other circumstances.