Ortho Corporation Showcases High-End Protein "I'm Protein" and Beauty Products at Influencer Event
Ortho Corporation, based in Minato, Tokyo, made a significant splash at the 7th Cinderella Fit EXPO on December 5, 2025, held in Shinjuku. At this event, which drew the attention of over a hundred influencers, Ortho presented their luxury protein line, "I'm Protein," alongside beauty products like "Bambi Wink."
In recent years, interest in health and beauty has dramatically surged, particularly surrounding proteins and cosmetics. Recognizing this trend, Ortho aimed not just for e-commerce sales but to enable potential customers to physically engage with their products. This approach provided deeper insights into the appeal of their offerings. Targeting social media influencers allowed the brand to reach a broader demographic, enhancing both brand awareness and perceived value.
The booth was designed with a unique photo spot to enhance engagement, allowing influencers to capture memorable moments while interacting with the products.
The event yielded fruitful outcomes, including:
The turnout allowed many attendees to experience the products firsthand, effectively conveying the brand's world and concepts. The positivity received during the Expo will be leveraged for future promotions and social media outreach. Ortho is committed to sharing the benefits of "I'm Protein" with an even wider audience.
Developed with the goal of maintaining a healthy and active body, "I'm Protein" features an innovative protein component known as "I'm P26." This premium protein has garnered support from top athletes, artists, business leaders, and medical professionals, reinforcing its premium positioning in the market.
For more information or to purchase, visit the official "I'm Protein" site: I'm Protein Official Site or follow their social media for updates:
Currently, numerous esteemed personalities such as former baseball player Yoshinobu Yamamoto, broadcaster Shinichi Hatori, Noh performer Manjiro Tatsumi, actor Dean Fujioka, pianist Yukio Yokoyama, rugby association vice-chairman Katsuyuki Seimiya, and triathlete Akira Fukuoka are among the avid consumers of "I'm Protein."
Dedicating efforts to the health and beauty sector, Ortho Corporation strives to pioneer new possibilities through innovative product development and sales initiatives.
Background of Participation
In recent years, interest in health and beauty has dramatically surged, particularly surrounding proteins and cosmetics. Recognizing this trend, Ortho aimed not just for e-commerce sales but to enable potential customers to physically engage with their products. This approach provided deeper insights into the appeal of their offerings. Targeting social media influencers allowed the brand to reach a broader demographic, enhancing both brand awareness and perceived value.
Event Details
- - Event Name: Cinderella Fit Expo 7th
- - Date: December 5, 2025
- - Venue: Sumufumu Terrace Shinjuku by Sekisui House
- - Featured Products: I'm Protein, Bambi Wink, Bambi Wink Precious Eyelash Serum
- - Promotional Activity: Sample giveaways for Instagram followers, direct product explanation for event influencers
- - Attending Influencers: 100+ individuals
The booth was designed with a unique photo spot to enhance engagement, allowing influencers to capture memorable moments while interacting with the products.
Achievements from the Event
The event yielded fruitful outcomes, including:
- - Directly explaining the brand's vision and concept to around 100 influencers.
- - Influencers made immediate Instagram posts using hashtags like #I'mProtein and #BambiWink, leading to increased social media buzz during and after the event.
- - Valuable insights regarding customer perspectives and improvement points for marketing were gathered through direct communication with influencers.
Reflections Post-Event
The turnout allowed many attendees to experience the products firsthand, effectively conveying the brand's world and concepts. The positivity received during the Expo will be leveraged for future promotions and social media outreach. Ortho is committed to sharing the benefits of "I'm Protein" with an even wider audience.
Product Overview of "I'm Protein"
Developed with the goal of maintaining a healthy and active body, "I'm Protein" features an innovative protein component known as "I'm P26." This premium protein has garnered support from top athletes, artists, business leaders, and medical professionals, reinforcing its premium positioning in the market.
- - Set Content: 30 bags (2 boxes of 15 bags each)
- - Single Purchase Price: 49,680 yen (tax included)
- - Subscription Price: 42,984 yen (tax included)
For more information or to purchase, visit the official "I'm Protein" site: I'm Protein Official Site or follow their social media for updates:
Currently, numerous esteemed personalities such as former baseball player Yoshinobu Yamamoto, broadcaster Shinichi Hatori, Noh performer Manjiro Tatsumi, actor Dean Fujioka, pianist Yukio Yokoyama, rugby association vice-chairman Katsuyuki Seimiya, and triathlete Akira Fukuoka are among the avid consumers of "I'm Protein."
Company Overview
Dedicating efforts to the health and beauty sector, Ortho Corporation strives to pioneer new possibilities through innovative product development and sales initiatives.
- - Company Name: Ortho Corporation
- - Address: Palazzo Astec, 10th Floor, 2-8-1 Higashi-Shinbashi, Minato, Tokyo 105-0021
- - CEO: Kai-ta Ryu Aoyama
- - Established: September 14, 1979
- - Capital: 100 million yen
- - Business Focus: Planning, developing, manufacturing, and selling health food and dietary supplements (OEM, direct sales)
- - Website: Ortho Corporation Website
Topics Consumer Products & Retail）
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