#Japan #Tokyo #K-Beauty #i'm meme #Memebox

I'm Meme K-Beauty Brand Discounts in Japan

From August 28 to September 9, 2023, Memebox, a globally recognized K-Beauty company, will set the stage for its makeup brand I'm Meme during Qoo10's Mega Sale event in Japan. This exciting collaboration aims to boost I'm Meme's presence among Japanese consumers while celebrating its recent success on TikTok Shop Japan.

Unveiling the Stars: Dual Multi-Stick and Shadow Stick

The brand's standout products, the Multi Stick Dual and Stick Shadow Shimmer, have recently taken the top spots in TikTok Shop Japan's makeup category. These products have been essential in driving consumer engagement and satisfaction, as they offer innovative solutions for everyday makeup challenges. During the Mega Sale, customers can look forward to purchasing the Multi Stick Dual at a special price, which includes discounts up to 35%. A limited-time offer will also be available on the first and last days of the event, adding extra excitement for potential buyers.

Features of the Multi Stick Dual

The Multi Stick Dual combines both contouring and highlighting into one easy-to-use stick, allowing users to achieve a three-dimensional makeup look effortlessly. Its intuitive design has earned it the number one spot in the bronzer and highlighter category on TikTok Shop Japan, showcasing its popularity and quick adoption among beauty enthusiasts.

On the other hand, the Stick Shadow Shimmer has been well-received for its smooth application and versatility, making it a preferred choice in the eyeshadow category. Products like these have also been promoted through live streams and creator content, radiating both variety and creativity in makeup application, further strengthening the brand's connection with Japanese consumers.

Impressive Growth Metrics for I'm Meme

The growth trajectory of I'm Meme also reflects positively on its market presence. Notably, the Magnet Setting Spray saw an impressive month-over-month growth of 67.5%, solidifying its position as a new favorite among consumers. Additionally, the brand's organic search traffic increased by 29.7% compared to the previous month, indicating an ongoing interest from Japanese consumers beyond mere promotional spikes.

As a part of its strategy, I'm Meme intends to enhance its content marketing and collaboration with local influencers during this Mega Sale. By expanding informative and engaging content that illustrates product benefits and usage, the brand aims to leverage the growth it cultivated on TikTok Shop and translate that success to increased sales on Qoo10.

Memebox's Vision in the K-Beauty Spotlight

According to Memebox's CEO, Ha Hyunseok, I'm Meme is meticulously broadening its engagement with Japanese consumers through easy-to-use, differentiated products. This Mega Sale presents an invaluable opportunity to showcase the brand's core offerings, and the team is dedicated to enhancing product development and content competitiveness to ensure lasting appeal in Japan.

About Memebox

Founded in 2012, Memebox is a global K-Beauty powerhouse behind various brands, including Nooni, Kaja, I'm Meme, and I Dew Care. With operational bases in Los Angeles and Seoul, the company utilizes major retail channels like Sephora, Ulta Beauty, Target, and Amazon, alongside partnerships with local firms like Sunsmile in Japan. Memebox continues to thrive across global markets, including the US, Europe, Southeast Asia, and content commerce channels such as TikTok Shop.