#Japan #Tokyo #Business Insider #TNL Media Gene #Taiwan Edition

TNL Media Gene's Strategic Move in Taiwan

TNL Media Gene, headquartered in Tokyo, has announced an ambitious plan to launch the Taiwanese edition of Business Insider by summer 2025. This new platform aims to address the rising information demands of Chinese-speaking audiences both in Asia and worldwide. This initiative marks a significant milestone in TNL Media Gene's strategy to expand its footprint in the Asian digital media landscape.

On April 24, 2025, TNL Media Gene reached an agreement with Business Insider to bring this outlet to life. The company believes that the Taiwanese edition will serve as a crucial resource for advertisers aiming to connect with a growing demographic of informed Chinese speakers who are eager for reliable news and insights.

Joey Chang, co-founder and CEO of TNL Media Gene, expressed confidence in the venture, noting the company’s established history with The News Lens, an independent news media outlet in Taiwan. “We have a proven record of delivering trusted information to Chinese-speaking audiences,” Chang stated. “This launch presents us with an incredible opportunity to extend our reach to millions interested in global business trends and technological innovations.”

Business Insider is renowned worldwide for its coverage in business, technology, and innovation, and through its award-winning journalism, it has been able to provide millions of readers with the information necessary to improve their careers and lives. The upcoming Taiwan edition is expected to uphold these standards, contributing to the ongoing evolution of digital news delivery.

With the launch of Business Insider Taiwan, TNL Media Gene plans to introduce a range of advertising options and subscription services. These offerings will allow advertisers to effectively reach their target audiences across Asia while providing readers with diverse ways to engage with the content. Ads will be available in English, Chinese, and Japanese, alongside video streaming, data analytics tools, and subscription services.

Mitsuko Ikeda, co-founder and president of TNL Media Gene, expressed enthusiasm for the Taiwan launch after successfully operating Business Insider Japan since 2017. “We are thrilled to expand into Taiwan, and we aim to grow as a next-generation media company that addresses the broader needs of readers across Asia, including Millennials and Gen Z,” Ikeda shared.

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