Revolutionary Hair Care Towel Reduces Friction by 30% Launching This Month

Revolutionary Hair Care Towel: A Game-Changer for Your Hair

On January 30, 2023, Izawa Towel Co., located in Shibuya, Tokyo, will unveil its latest product from the Towel Laboratory brand: the "Hair Care Towel - The Answer Was Cotton". This innovative towel is designed to reduce friction on hair by roughly 30%, making it a significant advancement in hair care. Available for purchase on Amazon, this product marks the company's first venture into the beauty sector, focusing specifically on the often-overlooked issue of friction during towel drying.

The Importance of Towel Drying

When hair is wet, the cuticles open up, leaving it more susceptible to damage. The process of towel drying can lead to friction that may result in cuticle damage, frizz, and split ends. The Towel Laboratory has taken a scientific approach to quantify this friction and study its impact on hair health.

Reducing Friction: A Scientific Approach

Through unique methods, the Towel Laboratory has successfully quantified the friction encountered during towel drying of wet hair. Comparative experiments between its proprietary Hair Protect Cotton, conventional microfiber, and standard cotton towels yielded impressive results:

- About 30% less friction compared to microfiber towels
- Approximately 20% less friction compared to traditional cotton towels

These findings clearly show that factors such as fiber structure and the surface texture of towels significantly affect the gentleness of towels on hair, in addition to water absorption capabilities.

The Cottons' Final Verdict

While the hair drying towel market has favored microfiber due to its quick-drying properties, the Towel Laboratory has focused on discovering what materials truly minimize stress on hair. Ultimately, the answer is cotton with a special finish designed to reduce friction.

Features of Hair Protect Cotton

This groundbreaking product features Hair Protect Cotton, specifically crafted with thick, non-pointed fibers that reduce the chances of snagging hair cuticles. By minimizing friction during towel drying, this cotton provides a user-friendly experience that effectively protects your hair.

Surface Texture Innovations

The towel's construction involves a twist-free pile that reduces surface irregularities, effectively lowering friction against hair cuticles. This innovation not only maintains the smoothness of the hair but also helps it stay manageable and shiny.

Product Overview

- Product Name: Hair Care Towel - The Answer Was Cotton
- Retail Price: 1,590 JPY (tax included)
- Composition: 100% Cotton
- Size: Approximately 40x100 cm
- Available Colors: Pink, Mint Green, Light Gray, Dark Gray
- Key Feature: Reduces friction on hair by approximately 30%
- Purchase Link: Amazon Store

Recommended Usage Method

To make the most out of this towel, wrap it around your hair and gently press to absorb moisture without rubbing. This technique further mitigates friction damage.

About the Towel Laboratory

The Towel Laboratory is committed to debunking the notion that all towels are alike. By integrating technology and innovation, the brand constantly enhances people's everyday comfort with its revolutionary towel designs.

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Company Background

- Company Name: Izawa Towel Co.
- Representative: President Masashi Izawa
- Location: 1-26-6 Ebisu Nishi, Shibuya, Tokyo
- Business Focus: Planning, manufacturing, importing, and selling towel products.
- Official Website: Izawa Towel