Seven Bank and Tokyu Line's Exciting Digital Rally
In a groundbreaking collaboration, Seven Bank is partnering with Tokyu Line to launch the "Charge at ATM and Go Out on Tokyu Line!" digital rally. This event will take place from September 29, 2025, to December 26, 2025, and is part of a wider campaign to make autumn and winter outings more enjoyable.
Campaign Overview
The digital rally invites participants to collect "Norurun Digital Stamps (NFT)" at select Seven Bank ATMs, Tokyu Line stations, and commercial facilities along the Tokyu Line. This initiative aims to blend the convenience of Seven Bank's ATMs with the joy of traveling, represented by the beloved Tokyu Line character, Norurun. By combining everyday banking with the excitement of a treasure hunt, the campaign is designed to add a colorful touch to daily life.
How to Participate
Participants can earn Norurun Digital Stamps by:
1. Charging over 1,000 yen at a Seven Bank ATM to receive their first stamp, displayed via a QR code after the transaction. This requires using a transportation-based electronic money service, and QR code access through the official LINE account.
2. Collecting their second stamp at designated stations like Futakotamagawa, Minamimachida Granberry Park, or Musashi Kosugi by scanning a QR code on campaign posters.
3. Obtaining the third stamp at affiliated commercial facilities such as Futakotamagawa Rise Shopping Center, Granberry Park, or Musashi Kosugi Tokyu Square, again using QR codes.
Exclusive Rewards
Once a participant collects all three stamps, they will receive exclusive rewards including:
- - A 3D vehicle NFT of the Tokyu 5050 series, enhancing the digital interaction experience with features in the NFT gauge update scheduled for April 2025.
- - A limited Seibu Premium tea digital gift for the first 3,000 participants.
- - A chance to win a Tokyu Line one-day pass coupon through a lottery.
NFT Integration and Community Engagement
Since the launch of the TOKYU RAILWAYS NFT initiative in March 2023, the company has distributed limited-edition NFTs in conjunction with local events and organized exclusive gatherings for NFT holders. The upcoming update to the NFT gauge will gamify the NFT experience, ensuring that even younger audiences can enjoy interactive elements. This initiative also contributes to the larger Tokyu Support Project for families and students, fostering a safe and enjoyable environment for outings.
How to Keep Track of Your Stamps
Participants can track their stamps in the "Stamp Ledger," with designs displayed on the collection site NFT Illustrated Book. This integration allows participants to visualize their collection and ensure complete engagement with the campaign.
Conclusion
The combination of convenience and digital interaction makes the "Charge at ATM and Go Out on Tokyu Line!" digital rally an exciting opportunity for families and individuals alike. By participating, not only do you engage in a fun activity, but you also stand a chance to collect unique digital assets and rewards that enhance your commuting experience. Stay tuned for more updates, and let’s make the most of this innovative campaign!
For further details on the campaign, please visit:
Campaign Page