DXC Technology Appoints Anthony Pappas as CMO to Lead Brand Transformation

DXC Technology Appoints Anthony Pappas as Chief Marketing Officer

DXC Technology, a prominent global IT services provider listed on the Fortune 500, has announced the appointment of Anthony Pappas as its new Chief Marketing Officer (CMO). This strategic move is aimed at propelling the company's next phase of brand transformation under the direct leadership of President and CEO Raul Fernandez.

A Vision for the Future

In the last six months, Anthony Pappas has been instrumental in redefining DXC's brand identity for the future. His efforts have significantly contributed to shaping the company’s marketplace positioning. In his new role, he will lead DXC's global marketing organization, emphasizing a data-driven approach focused on demand generation and sales alignment. "Anthony has helped redefine how DXC presents itself in the market," said Raul Fernandez. "He brings over 30 years of international marketing experience and a proven track record of building high-performance teams that combine brand storytelling with measurable business results. Under his leadership, DXC is well-positioned to expand its market presence and accelerate innovation in AI-driven enterprise solutions."

Before his appointment at DXC, Pappas held various positions on boards and served as a marketing and creative director for multiple clients. Notably, he was the president and chief creative officer of the Global Brand Marketing and Customer Experience division at DMI, which he successfully transformed into the company’s most profitable center. Earlier in his career, Anthony founded Pappas Group, a full-service creative agency that he built from the ground up and later sold to DMI. During his leadership, the agency collaborated with leading brands such as AARP, Discovery Channel, Hilton, Toyota, Under Armour, and Volkswagen.

Anthony's Perspective

"I am honored to take on the role of CMO at such a transformative time for DXC," stated Anthony Pappas. "We are redefining our brand around the power of AI to deliver real business results for our clients. I look forward to amplifying DXC's innovation and helping the world's largest enterprises succeed more through partnerships with us."

About DXC Technology

DXC Technology is one of the world’s leading providers of information technology services. As a trusted operational partner for many of the most innovative organizations globally, DXC builds solutions that drive industries and businesses forward. Its experts in engineering, consulting, and technology help clients simplify, optimize, and modernize their systems and processes, manage critical workloads, integrate AI-powered intelligence into their operations, and prioritize safety and trust.

For more information about DXC Technology, visit dxc.com.