Consumer Trust in Generative AI Drives Innovation and Spending Growth

In a recent study published by Deloitte, a significant shift has emerged regarding consumer attitudes towards Generative AI (GenAI). Over half of the surveyed U.S. consumers (53%) reported using or experimenting with GenAI, which marks a substantial rise in workplace application, jumping from only 6% in 2023 to a remarkable 34% in 2025. This trend towards mainstream adoption underscores not just a growing familiarity with innovative technology but also the complex relationship consumers have with their data and privacy.

Key Findings from the 2025 Deloitte Survey

The Deloitte 2025 “Connected Consumer” survey highlights several crucial insights about consumer behavior in the context of GenAI. In addition to the impressive 53% adoption rate, the findings indicate a rising apprehension among users. Eighty-two percent of GenAI users expressed concerns about potential misuse of the technology — a notable increase from 74% in the previous year. This growing objection signals a need for tech companies to address these worries convincingly.

Data privacy remains a hot-button issue, with 70% of respondents voicing concern about the security of their information while engaging with digital services. Furthermore, only about 10% were willing to share sensitive data such as financial or biometric information, revealing a stark dichotomy between consumers’ enthusiasm for innovation and their reluctance to relinquish control over their personal data.

The Importance of Responsible Innovation

The survey also elucidated the financial implications of perceived data responsibility. Consumers who regard their tech providers as both innovative and responsible significantly increase their annual spending on tech by up to 62%. Even when focusing on companies recognized for their innovation, those that earn trust through responsible practices can expect to see a 25% increase in spending from their customers. This trend serves as a clear indicator that trust is not merely an ancillary benefit but a compelling competitive advantage.

Generative AI's Impact on Daily Life

As GenAI permeates everyday life, its influence is unmistakable. According to survey data, 42% of GenAI users believe the technology has positively affected their lives; this figure surpasses that of users regarding devices (36%) and apps (29%). While households are increasingly adopting technology, with spending projected to rise by 17% on connected devices, concerns regarding data security and transparent practices continue to escalate.

Workplaces Embrace GenAI

In workplace settings, the adoption of GenAI is transforming work practices, enhancing efficiency and creativity among employees. Nearly half (46%) of those using GenAI at work reported significant productivity gains. However, as organizations seek to implement these tools, a gap remains in establishing proper guidelines and training for effective use. More than half (55%) indicated their companies support GenAI usage, but a problematic phenomenon dubbed