#United States #St. Croix #Club Med #VICI Properties

Club Med's Strategic Expansion in North America

Club Med, the pioneering brand known for its all-inclusive resorts, has recently announced an ambitious project in North America, focusing on the redevelopment of the historic Carambola Beach Resort in St. Croix, U.S. Virgin Islands. This significant venture is being executed in partnership with VICI Properties, a leader in experiential real estate investment, marking a pivotal moment for both companies as they aim to elevate the hospitality landscape in the region.

A Magnificent Return to U.S. Shores

After several decades, Club Med is making its way back to the U.S. with plans to transform the Carambola Beach Resort, a site that has long held historical and cultural significance in the Virgin Islands. The project represents not just a return but a commitment to delivering the brand's signature all-inclusive experience amidst the stunning backdrop of St. Croix's natural beauty.

The redevelopment aims to boost Club Med's presence in the premium all-inclusive category while breathing new life into the long-established Carambola property. Once unveiled, the resort will be part of Club Med's Exclusive Collection, renowned for its luxurious offerings and superior service.

Collaborating for a Sustainable Future

Club Med's partnership with VICI Properties involves a strategic acquisition and long-term triple-net lease agreement that ensures the resort's redevelopment meets the brand's high standards. VICI will fund the transformation, elevating the resort to new heights while ensuring its natural and historical elements are preserved.

Carolyne Doyon, President and CEO of Club Med North America, emphasized the significance of this project, stating, "For over seven decades, we've welcomed travelers to experience our unique hospitality. Returning to U.S. Virgin Islands symbolizes our commitment to thoughtful growth and meaningful connections in the Americas."

John Payne, President and COO of VICI, echoed similar sentiments, highlighting the shared vision for the resort's future and looking forward to collaborating with Club Med for further developments across North America.

Envisioning an Iconic Destination

Originally established in 1986 by Laurance Rockefeller, the Carambola Beach Resort embodies a harmonious balance of hospitality and environmental conservation. The redevelopment plans will respect the property's legacy while introducing contemporary elements to enhance guest experiences. With the resort bordered by a pristine beach and lush rainforest, it offers guests a unique blend of tranquility and adventure.

During the redevelopment, Club Med is committed to adhering to sustainability standards, targeting BREEAM and Green Globe certifications to demonstrate its dedication to environmental responsibility. This aligns with the company's Happy to Care initiative, ensuring the resort contributes positively to local culture and ecology.

Economic Growth for St. Croix

Beyond its appeal to tourists, Club Med St. Croix will play a pivotal role in stimulating the local economy. Governor Albert Bryan Jr. acknowledged the importance of this project, stating it marks a significant step towards revitalizing the island's tourism sector. The redevelopment is projected to generate approximately 200 direct jobs and create numerous indirect opportunities through local partnerships, excursion operators, and service providers.

As plans unfold, Club Med remains committed to engaging with the local community, fostering connections that will underpin this venture. The targeted construction start is in summer 2026, with an anticipated reopening in late 2027.

In a landscape crowded with vacation options, Club Med's upcoming St. Croix resort seeks to distinguish itself by promoting sustainable tourism and deep-seated community ties, ensuring that it becomes a beloved destination for both new visitors and long-time guests alike. For more updates, travelers and interested parties can connect with Club Med through various platforms, including social media and its dedicated websites.

About Club Med and VICI Properties

Founded in 1950, Club Med has established itself as a leader in all-inclusive hospitality, operating nearly 60 premium resorts worldwide. VICI Properties, on the other hand, is known for its extensive portfolio of gaming, hospitality, and leisure assets across North America.

Together, these two entities are poised to create a remarkable chapter in U.S. Virgin Islands tourism with the expected launch of Club Med St. Croix, offering guests unrivaled experiences while fostering sustainable growth in the region.