#USA #Los Angeles #Ulta Beauty #Therabody #Wellness Technology

Therabody Expands Partnership with Ulta Beauty

Therabody, a leading innovator in the wellness and beauty technology sector, has announced a substantial increase in its partnership with Ulta Beauty, the largest beauty retailer in the U.S. With the latest expansion, Therabody’s products will soon be showcased in over 1,000 Ulta locations, tripling their presence since their initial launch in more than 300 stores in fall 2025.

This growth comes as a response to strong consumer demand for Therabody’s scientifically backed beauty and wellness devices. The latest phase of their partnership seeks to further integrate these innovative products into Ulta’s dedicated wellness section, which aims to enhance customers' self-care routines.

Among the top-performing devices being introduced are the TheraFace Mask Glo and the TheraFace Depuffing Wand, both of which have experienced tremendous popularity since their launch. Additionally, the Theragun Relief, a percussive therapy device, will make its debut in select stores following its online success. This lightweight device, available in a popular Navy color, is designed to provide everyday muscle relief, making wellness accessible to a wider audience.

Therabody's CEO, Monty Sharma, expressed excitement over the expansion, stating, "Since our launch with Ulta Beauty last year, we’ve witnessed incredible enthusiasm from consumers seeking tools that support their beauty and wellness routines. Expanding into more than 1,000 Ulta stores allows us to meet that demand and introduce our clinically proven technology to more individuals as the realms of wellness and beauty converge."

Adding to this remarkable achievement, Therabody has recently received the Home Industry Performance Award by Circana for achieving the largest dollar share increase in the Self-Care category in both the U.S. and Canada. This award reinforces Therabody’s position as a leader in the wellness technology sector.

Featured Products

At Ulta Beauty, customers will find several of Therabody’s highlighted devices:

• - TheraFace Mask Glo: FDA-cleared LED mask providing glowing skin with just 12 minutes of use daily, leveraging Red, Red + Infrared, and Blue light therapies to improve skin health and reduce fine lines.
• - TheraFace Depuffing Wand: An award-winning, portable skincare device effective in reducing puffiness and enhancing skin radiance.
• - Theragun Relief: A portable percussive therapy device designed for everyday muscle discomfort relief.
• - SleepMask: A blackout eye mask that employs vibration patterns to enhance sleep quality.
• - SmartGoggles (2nd Gen): An innovative eye mask that combines compression massage, heat, and vibration therapy to foster relaxation and deeper rest.
• - Theragun Mini: A compact yet powerful massage gun geared towards on-the-go recovery.

Laura Beres, Vice President of Wellness at Ulta Beauty, remarked on the partnership, indicating that the swift expansion across Ulta stores reflects the growing intersection of beauty and wellness. "Our guests increasingly seek high-performance tools yielding real results, which is why introducing innovative brands like Therabody is crucial as we expand our Wellness by Ulta Beauty offerings."

Starting the week of March 29, 2026, all of Therabody's expanded assortment will be accessible both in-store at select Ulta Beauty locations and online via Ulta.com, offering customers easier access to solutions that support their overall well-being.

About Therabody

Therabody, founded by Dr. Jason Wersland in 2016, is recognized globally for its leadership in wellness technology, advocating for enhanced human performance and recovery through innovative products. Their lineup includes not just the Therabody devices, but also digital wellness education and in-person experiences through initiatives like Reset® by Therabody. Keep up with their innovations by visiting their website at Therabody.com or following them on social media.