#Japan #Kyoto #Shiga Prefecture #Choei Co #Kiramizuki

Supporting New Lives with Award-Winning Rice Giveaway

In a remarkable initiative, Choei Co., a leading rental property management company based in Kyoto, is launching a campaign in which 500 residents living in Choei's managed apartments will have the opportunity to win 3kg of the award-winning rice “Kiramizuki,” sourced from Shiga Prefecture. This unique initiative aims to alleviate the financial burden on residents amidst the rising costs of essential commodities, particularly food items.

Background of the Initiative

The ongoing economic challenges following the COVID-19 pandemic and fluctuating global affairs have led to a significant increase in the prices of daily necessities. Among these, rice, a staple food, has been particularly affected by supply uncertainties and price variability, creating an additional strain on household budgets. Recognizing this pressing issue, Choei Co. has taken the proactive step to extend its support beyond just providing housing, thereby fulfilling an essential role in improving residents’ living conditions.

About “Kiramizuki” Rice

The rice variety “Kiramizuki” made its debut in the 2024 fiscal year and is celebrated for its resilience to heat, moderate stickiness, and lustrous appearance, offering a delightful chewy texture that retains its form even when cold. Cultivated by producer Masahiro Morita in Takashima City, this new breed received the gold medal in the prefectural and overseas region category at the 26th Rice and Food Taste Analysis Competition—an international event. Furthermore, it has been verified by Toshiko Iriguchi, president of Iriguchi Co., who is a well-known rice tasting specialist.

Our Commitment to Residents

Choei Co. prides itself on its “resident-first” policy. The company is committed to ensuring that residents feel at home and have a desire to continue living in their apartments. Throughout the seasons, various events and campaigns are organized to enhance the living experience of tenants. One popular ongoing event is the “Chapon Takarakuji” campaign, which offers a lottery with a total prize of 25 million yen. Additionally, the “Bellevie Festival” allows residents to enjoy exclusive experiences such as private night viewings at the Kyoto Aquarium and complimentary access to the Biwa Lake Fireworks Festival.

Surveys are conducted during these events to gather feedback from residents, which in turn informs improvements to properties and services. A dedicated e-commerce site for residents provides discounts on daily essentials, alongside perks for dining, travel, and leisure facilities, as well as room cleaning discounts, all aimed at enhancing daily living.

These efforts are designed to improve tenant satisfaction, encourage long-term residency, and effectively reduce turnover rates. This is seen as a pathway to stable property management operations. Moving forward, Choei Co. continues to support initiatives that enrich residents' lives, striving to create a secure and enjoyable living environment.

Campaign Details

“Agechau Bellevie 24th Edition: Win 3kg of Shiga Prefecture’s Kiramizuki”

Application Period: From April 21, 2026, at 12 PM to April 27, 2026, at 9 AM.
Winners: 500 residents will be selected.
Location: Kyoto Aquarium.
Prize: 3kg of “Kiramizuki” rice (certified special cultivation).
Announcement of Winners: Winners will be announced after the application deadline via email on May 7, 2026, around 12 PM.
Eligibility: Open to residents living in properties managed by Choei Co. by May 31, 2026 (not applicable to properties managed by housing supply public corporations or short-term leases).
Application Method: Applications can be made through the campaign website: Campaign Website.

About Choei Co.

Founded over 40 years ago, Choei Co. has pioneered management services for rental properties, expanding its scope from Kyoto to Osaka, Shiga, Aichi, Tokyo, Chiba, and Fukuoka. As of December 2025, the company boasts 28,722 rental units, with 6,736 units being managed under its own branding. The management center, “Bellevie,” is known for its innovative approach and superior after-sales services in the industry, addressing the needs of residents through various unique events and initiatives each year.

Choei Co. continues to strive for improvement in rental management while prioritizing resident satisfaction, understanding that the success of the rental business is inherently tied to its residents’ happiness and well-being.