#Japan #Fast Food #Musashino #Matsuya Foods #Beef Curry

Matsuya Launches Regular Offering of Founding Beef Curry

Matsuya Foods, headquartered in Musashino City, Tokyo, has exciting news for curry lovers. Starting September 9, 2025, customers at their western Japan locations will be able to enjoy the 'Founding Beef Curry' as a regular menu item, followed by eastern Japan locations on September 16.

This flavorful dish reflects Matsuya's commitment to quality, combining sweet sautéed onions with rich spices and tender beef, creating a deeply nostalgic taste. To celebrate its regularization, several collaborative menu items will also be available, including popular Matsuya dishes such as Gyudon (beef bowl) and Umato (delicious tomato).

Signature Dishes

The 'Founding Beef Curry' comes in various styles:

• - Normal Founding Beef Curry: Priced at ¥780, this dish showcases the classic flavors.
• - Cheesy Founding Beef Curry: For cheese lovers, this variant costs ¥980 and features a gooey layer of cheese.
• - Gyudon Style Founding Beef Curry: This dish, topped with the ingredients from Matsuya's renowned Gyudon bowl, is available for ¥1,050.
• - Hamburger Founding Beef Curry: Topped with a juicy hamburger, this dish costs ¥1,150 and is perfect for those looking for a hearty meal.
• - Umato Hamburger Founding Beef Curry: A collaboration between the popular Umato hamburger and the Founding Beef Curry, it is available for ¥1,280.
• - Stores that feature a combined offering with Matsunoya will also have the Founding Beef Cutlet Curry available for ¥1,170.

All of these options are available for takeout, though please note that miso soup is sold separately when ordering to-go.

Important Dates

• - Release Dates:

- Western Japan: September 9, 2025, at 10:00 AM
- Eastern Japan: September 16, 2025, at 10:00 AM

Customers are encouraged to confirm availability directly with their local Matsuya restaurant.

Promotions and Offers

Matsuya is rolling out several promotions to accompany this new menu addition:

• - Coupons Available: Discounts are being offered, and customers can take advantage of 'Matsu Bento' for pre-orders. Check out the official Matsuya Foods app for more details.
• - Cashless Transactions: Matsuya supports a variety of cashless payment options, which also offer point rewards! For a simple guide on how to use these features, visit Matsuya's QR Payment page.
• - In-Store Campaigns: Certain stores are currently hosting special campaigns, including free rice refills for set meals. More info can be found on the Matsuya special promotions page.

Stay updated with all the latest news, new menu items, and special promotions by following Matsuya's official X account (formerly Twitter) @matsuya_foods.

With the introduction of the Founding Beef Curry, Matsuya continues to honor its culinary roots while delighting fans with innovative offerings. Don't miss the chance to savor this nostalgic dish—make sure to visit Matsuya soon!

Note: Prices include tax, and shareholder privilege vouchers can be used for the items listed above.

Whether you're a long-time fan of Matsuya's offerings or a newcomer looking for a delicious meal, the Founding Beef Curry promises to satisfy any craving.