#Japan #Tokyo #Orion #Okinawa #CHUMS

Experience the Summer Vibes of Okinawa with ORION × CHUMS

The renowned outdoor and casual brand CHUMS, represented by the Landwell Corporation based in Aoyama, Tokyo, has announced an exciting new collaboration with ORION Beer Co. Originally launching in 2021, the collaboration aims to enhance summer outdoor experiences while promoting awareness of Okinawa's rich natural beauty. Scheduled for an official release on March 7, 2026, this year's lineup includes ten new items designed to elevate spring and summer leisure activities.

A Unique Collection for the Family

This year’s collection features popular items such as collaboration-themed T-shirts and an Aloha-style shirt, alongside a newly introduced Kids' T-Shirt, making it easier for families to enjoy matching outfits while creating unforgettable memories. The idea behind this collaborative effort is simple yet profound: to foster joy during outdoor gatherings and to nurture a caring attitude towards nature.

Attractive Collaboration Designs

Highlighting Okinawa's breathtaking ambiance, the collaboration incorporates two main visuals featuring CHUMS’ mascot, the Booby Bird, and the ORION logo.
1. The first design portrays the Booby Bird enjoying various marine activities atop a can of the classic beer ORION The Draft, encapsulating the spirit of vibrant summer fun.
2. The second design centers around the theme “OKINAWA YUM YUM TOURS,” showcasing the Booby Bird indulging in Okinawa's soul food, such as soba and tacos, on a delightful culinary adventure.

Both designs encapsulate a fusion of Okinawan culture and a sense of joy—all signature elements of the ORION × CHUMS collaboration.

Commitment to Nature Conservation

In line with the spirit of preserving Okinawa's natural beauty, part of the proceeds from merchandise sales (1%) will be donated to organizations dedicated to coral conservation initiatives within Okinawa. This partnership not only promotes fun outdoor activities but also reinforces a commitment to protecting and nurturing the environment critical to Okinawa's ecosystem. Join us in taking action to connect future generations with the stunning waters of Okinawa while enjoying the exclusive ORION × CHUMS merchandise during the summer of 2026.

Product Overview: ORION × CHUMS Collaboration Items

The collection consists of ten diverse items:

• - OWYC THE DRAFT T-Shirt: 5,830 JPY (incl. tax) available in four colors: White, Black, Greige, and Light Blue. Sizes include S, M, L, XL, and XXL.
• - OWYC OKINAWA YUM YUM TOURS T-Shirt: 5,830 JPY (incl. tax)
• - OWYC OKINAWA YUM YUM TOURS Kids' T-Shirt: 4,400 JPY (incl. tax)
• - OKINAWA YUM YUM TOURS Shirt: 12,650 JPY (incl. tax)
• - OKINAWA YUM YUM TOURS Canvas Tote: 3,300 JPY (incl. tax)
• - OWYC THE DRAFT Mini Canvas Shoulder: 3,080 JPY (incl. tax)
• - OKINAWA YUM YUM TOURS Reversible Hat: 5,280 JPY (incl. tax)
• - OWYC THE DRAFT Mesh Cap: 4,950 JPY (incl. tax)
• - OWYC THE DRAFT SOCKS: 1,320 JPY (incl. tax)
• - OWYC Stickers: 660 JPY (incl. tax)

Sales Locations and Donations

The collaboration products will be available at eight CHUMS retail stores across Japan, alongside sales on the ORION Beer official online store on March 7, 2026, starting at 12 PM. Additionally, part of the sales proceeds will support coral conservation activities conducted by the non-profit organization Aqua Planet, dedicated to protecting Okinawa's marine environment.

About CHUMS

Established by an outdoor guide in Utah, USA, CHUMS originally developed the CHUMS Original Retainer to address a common issue faced during rafting. Over the years, the brand grew, introducing the beloved Booby Bird mascot and various outdoor apparel. In 2023, CHUMS celebrated 40 years of entrepreneurship, continuously delivering innovative products that meet everyday needs with a sprinkle of charm.

For more information, please visit:

• - CHUMS Japan Official Website: chums.jp
• - CHUMS Social Media: Instagram, Twitter, Facebook, YouTube

CHUMS and associated logos are registered trademarks of Landwell Corporation.